Rendering Released for Approved Tower at 618 Pavonia Avenue in Jersey City

618 Pavonia Journal Square Jersey City Current Site
618 Pavonia Avenue, Jersey City. Image via Google Maps/Street View.

An effort to transform a quiet stretch of road near the Journal Square PATH station with three high-rises and a pedestrian plaza has been underway for years and the architect behind the endeavor has revealed new images of the development’s third and final phase.

Way back in February 2018, we were the first news outlet to report on a trio of towers planned along Homestead Place. Great Neck-based Namdar Group eventually gained approvals for all three high-rises and broke ground on the first 20-story phase at 26 Cottage Street earlier this year.

618 Pavonia Avenue Jersey City Development Rendering
Rendering of the three towers; 618 Pavonia is on the left, 26-28 Van Reipen is the center, 26 Cottage is on the right. Image courtesy of C3D Architecture.

The look of Namdar’s second tower at 26-28 Van Reipen Avenue emerged earlier this year and New York-based C3D Architecture has released mock-ups of what will be the development’s final component. Originally approved during 2019, the plans will replace a parking lot at 618 Pavonia Avenue with a 27-story high-rise that tops out at 293 feet.

The first floor of the development is set to include a residential lounge and café plus a street-level retail space spanning about 5,500 square feet. The second floor will consist of a large office space complete with a showroom, gym, yoga space, and party room. Offices will also be featured on the third and fourth floors with two spaces running about 11,300 square feet each.

The remainder of 618 Pavonia Avenue will include 376 residential units breaking down as 24 studios, 264 one-bedrooms, 80 two-bedrooms, and eight three-bedroom spaces. The development will sport a significant rooftop space that features a pool, an outdoor kitchen, common pantry, outdoor recreation area, and a resident’s club.

618 Pavonia Ave Jersey City Pedestrian Plaza
Homestead Place pedestrian Plaza rendering. Image courtesy of C3D Architecture.

In line with the first two phases of Namdar Group’s development, there are no parking spaces or affordable housing units included in the final tower. The company will be giving the city the rights to a portion of their property near Homestead Place towards the creation of a pedestrian plaza, which will close the existing road to vehicles and expand it two blocks.

Homestead Plaza Journal Square Jersey City Van Reipen
Homestead Plaza map. Image courtesy of Jersey City.

Namdar Group’s three towers all include retail components and will add 777 units of housing to the neighborhood, which historically has consisted of mostly single-family homes. The company’s first tower on Cottage Street is expected to be completed next year.



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  1. ⚡️i am shocked and ashamed!…the tower completed across the street is already falling apart!…i met 1 world war 1 veteran and multiple ww 2 veterans in my tenure in jsq…a disgrace! -eduardo victor sánchez

  2. Look at the JSQ 2060 redevelopment plan, it’s not being built around 1 story houses. The future is looking more like a major city hub with high rises and retail stores with the city generating tons of tax revenues to put into the city and of course some in politician pockets but that’s unavoidable.

    So yes it will look strange at first when high rises go next to 1-2 story buildings but it won’t be as strange in 20 years when there are 20 of them.

  3. They’re going to LOVE the hundreds of drug addicts roaming about looking for money. That neighborhood is extremely dangerous


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