Renderings Revealed for 27-Story Tower at Jersey City’s 26-28 Van Reipen Avenue

26 28 Van Reipen Avenue Jersey City Tower Street Level
Namdar Group is planning a 27-story mixed-use building at 26-28 Van Reipen Avenue, Jersey City. Rendering by C3D Architecture.

A Long Island developer has plans for three high-rises inside a quiet residential area near Journal Square and the look of the second tower has just been unveiled by the project’s architect.

Back in February of 2018, we broke the news about a major redevelopment in the works at properties owned by the Namdar Group. The Great Neck-based company eventually gained approvals for three towers that will transform a low-rise community made up of mostly two- and three-story homes into a major destination with some of the city’s tallest buildings.

We first reported on details and renderings regarding Namdar’s plan to replace two single family homes at 26 Cottage Street with a 20-story mixed-use building back in November last year. That 166-unit project will convert the neighboring Homestead Place into a pedestrian plaza that will eventually expand two blocks south and create a new retail corridor.

26 28 Van Reipen Avenue Jersey City Tower Rendering
26-28 Van Reipen Avenue, Jersey City. Rendering by C3D Architecture.

The second phase of Nadmar’s plan is for a parcel at 26-28 Van Reipen Avenue just a block away. Currently a vacant lot surrounded by fencing, a 27-story mixed-use building is set for the site and the project includes an expansion of the pedestrian plaza and retail space on both the ground level and on the second floor.

26 28 Van Reipen Avenue Jersey City Tower Street Level Full
26-28 Van Reipen Avenue, Jersey City. Rendering by C3D Architecture.

Designed by New York-based C3D Architecture, the third floor of 26-28 Van Reipen will sport office space, while the remainder of the building includes 235 residential rental units consisting of large studios, one-bedroom units, and three-bedroom suites. The building’s rooftop will feature a pool and amenity space offering panoramic views of New York City.

The third phase of Namdar’s redevelopment, at 618 Pavonia Avenue, is also set to rise 27 stories. While official renders haven’t been released for that portion, it includes 376 apartments and will complete the three-block pedestrian plaza envisioned for the neighborhood.

Namdar’s towers would add a total 777 of units to the neighborhood, which is just a few blocks from the Journal Square PATH station. The properties fall within the Journal Square 2060 Redevelopment Plan and none of them include any affordable housing or parking components.

Homestead Plaza Journal Square Jersey City Van Reipen
Homestead Plaza Plan, Journal Square. Namdar’s plaza is highlighted in purple. Image via Jersey City.

However, Namdar did utilize the plan’s Homestead Extension Bonus to build more stories than allowed by contributing some of their land towards the future pedestrian plaza. Construction has already begun at the 26 Cottage Street development, but the company has not announced when the other two towers might break ground.



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  1. Great looking building. I like the extreme simplicity of it. Almost looks like it could have been designed by Norman Foster or Rem Koolhas albeit not nearly as dramatic as much of their work. However in exchange for more stories I would have like to seen gardens or greenery incorporated to the first three floors.

  2. Fantastic for that neighborhood. JSQ Redevelopment is zoned for high rises so it may not fit in now but once more buildings are up it’ll fit right in place. This area has forever been run down so to see pedestrian plazas, parks, retail coming in shows promise for the future.

    Covid-19 also proved many people can work from home and save companies millions in office leases so I’m interested to see how crowded the path will be once things open up. That’s also good news for local businesses if more people are home during the day.

  3. With Covid nobody will be taking the PATH ever again as telecom will take over commuting for work. Why is this an ideal location again? Why would I live in a run down area when I dont even have to commute into the city anymore? sorry guys but real estate is done in jersey city. the boom is over

  4. Definitely supporting this! Looks amazing and completely appreciate for the area. Time to look for the positive and build for our future.

  5. Ridiculously out of place for the neighborhood. Just because JSQ is zoned for high rises doesn’t mean one needs to be plopped in to an existing neighborhood of 1-2 family homes.

  6. Ridiculously out of place. Another shovel of dirt into the grave of one and two family homes. Not everyone wants to live in a deluxe apartment in the sky – or can afford to for that matter.

  7. Why is their no affordable housing in any of these buildings. I am fortunate that I own my home, but their are people who have lived in JC their entire lives and will not be able to reap the benefits of these “improved” housing options. I realize this is an old song, but the tune is still heartbreaking.

  8. Ok so since Stewart doesn’t want to commute to NYC, the whole real estate market is going to collapse. I never understood that argument when someone just takes their own view point as if it’s the common view point. Plenty of people will still go to NYC. Many families from NYC are actually moving to JC. The real estate market is still fine.

    Plain and simple, people want to live in this area because it’s much more affordable as far as luxury living compared to downtown and NYC. And many also aren’t tunnel visioned and see the potential and see the bars and restaurants popping up in the area and the future potential.

  9. The owners can’t lease their current building in JC and flipped another project on cottage they realized they paid too much for

  10. This is only one block away from the two skyscrapers of Journal Squared, so to say it is out of place because of the 1-2 families immediately adjacent is an incomplete version of the truth. That newly planned pedestrian walkway from Van Reipen to Cottage will transform the area, and this building at the southern end will anchor the new neighborhood. Buildings this close to the Path should be dense high-rises, not 1-2 families.

  11. Looks awesome, especiallly in the place of so many run-down and gritty areas. Love the push to bring more sleek and modern buildings to JC and areas even a bit further from just waterfront and Journal Square. Keep them coming!

  12. The whole point of this project is to make money and turn a dumpy ass neighborhood into a destination. Destruction is what the moochers, parasites, and and entitled criminals did to downtown JC in the 60’s and 70’s.

  13. This is stunning progress. Adds much-needed supply of apartments to the area, and is a much higher and better use than the empty lots there now. FYI I have no affiliation with the developer or anyone involved. I’m just a fan of humans creating amazing things.

  14. Pushing out poor, working class and people of color to provide luxury apartments without any provision for affordable housing is progress and profit for the out of state developer but devastates those being displaced.

  15. Fulop and this current administration is pure trash. They doulbe taxes and dont actually care about lower income people at all. If they allowed just one low income unit per every new high rise going up, we could move so many families out of the projects that are bound to their neighborhoods.

    Also, JSQ should win an award for most mis-zoned Hodge-Podgey neighborhoods I’ve ever seen. I do actually think this is an elegant building, but next to blocks of 2-Family homes? It looks ridiculous.

  16. Jersey City taxes didn’t double, just in certain areas. Actually the hardest hit were wealthier people downtown since their property values had significantly increased over the 30 years there was no reval. Lower income areas some had taxes DECREASE because of the reval.

    Again the big picture is lost when just focusing on the block. JSQ is zoned for high rises since it’s a major hub in JC surrounded by empty and depleted commercial spaces and empty lots. With more high rises come more people and more demand for respectable businesses. So no, having one or two family building in a major hub is not beneficial to everyone.

    JC is investing a ton of money on bay front, massive affordable housing. What else you want?

  17. Not sure why people are getting bent about high rises going up in and around Journal Sq. The area is zoned for these type of buildings as part of the 2060 redevelopment plan enacted 10 years ago. It’s a very comprehensive plan that designates JS as a central business district and incorporates parks, plazas and natural amenities as well. As far as working class , Jersey City hasn’t been proper working class for at 30 or 40 years. As for the 1 or 2 family homes it’s time for them to go (and whoever sells to a developer will get a bundle). Most of those old places, charming as they may look, are in rotten condition with sagging floors, termites in the basement, outdated plumbing and electrical systems, and loaded with lead paint and asbestos building materials. For historical purposes preserve some of them, say, along Magnolia Ave off Summit Ave. If done right this plan could be a quite stunning urban environment in the not too distant future.

  18. How does this get to be 27 stories? Can someone explain? This is zone 4 with a max of 12 stories. (plus 1 extension bonus)


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