27-Story Development Planned for 618 Pavonia Avenue Near Journal Square

Van Reipen Pavonia Development Journal Square Jersey City 1
Site of proposed development: 33-35 Van Reipen Avenue and 616-618 Pavonia Avenue, Journal Square, Jersey City. Photo via Google Maps/Street View.

New proposals seem to be popping up every other week near Jersey City’s westernmost PATH station and the latest project in the pipeline would construct a mixed-use high-rise and facilitate the creation of a new pedestrian plaza.

On September 12, a company called 618 Pavonia LLC submitted plans to Jersey City that would build a 27-story structure on four parcels that are currently home to a surface parking lot. The addresses of the land, located directly across from the Journal Squared development, run a whole block along Homestead Place and are officially listed as 33-35 Van Reipen Avenue and 616-618 Pavonia Avenue.

618 Pavonia is a subsidiary of the Namdar Group, who is based out of Great Neck, New York, and is the company behind the 87 Newkirk project. Their latest development was drawn up by New York-based C3D Architecture and would rise 293 feet if built.

Van Reipen Pavonia Development Journal Square Jersey City 3
Proposed development. Elevation via the application.

The first floor of the development’s mixed-use would include a residential lounge and café plus a street-level retail space spanning about 5,500 square feet. The building’s second floor would feature a large office space complete with a showroom, gym, yoga space, and party room. The third and fourth floors would also consist of offices that run about 11,300 square feet each.

The remainder of the proposed high-rise would include 376 residential units breaking down as 24 studios, 264 one-bedrooms, 80 two-bedrooms, and eight three-bedroom spaces. The development would feature a significant rooftop amenity space that features a pool, an outdoor kitchen, common pantry, an outdoor recreation area, and a resident’s club.

Van Reipen Pavonia Development Journal Square Jersey City 4
Proposed development. Elevation via the application.

While 618 Pavonia would have a bicycle storage room with a capacity of 203 bikes, no parking for cars is included in the development. There are also no affordable housing units included in the proposal and both of those points fully conform with what’s allowed under the Journal Square 2060 Redevelopment Plan, which the property falls within.

Namdar Group will be utilizing what is known as the Homestead Extension Bonus within the redevelopment plan for the project, which allows property owners to build higher if they contribute land to a pedestrian plaza the city envisions along Homestead Place.

The purpose of the bonus is to encourage the extension of the road from its intersection with Pavonia Avenue through Van Reipen Avenue and Cottage Street, potentially ending on Newark Avenue.

Van Reipen Pavonia Development Journal Square Jersey City 2
JSQ 2060 RDP map courtesy Jersey City (the purple line is Homestead Place proposed plaza).

618 Pavonia will be handing over the rights to a portion of their property near Homestead Place for the possible plaza and is also requesting two deviations from what’s allowed under current zoning. The departures are related to the ground floor ceiling height and the maximum height of the roof deck enclosure.

Namdar Group is already playing a big role in the creation of Homestead Place, as the company’s nearby three-phase development at 26 Cottage Street also contributed land toward the plaza under approvals they obtained. Their latest endeavor at 618 Pavonia Avenue doesn’t have a date scheduled to be heard by the planning board, who would need to approve the application before it moves forward.



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  1. Why is this stupid city raising taxes on home owners, potentially forcing rent control, and yet not making large developments like this supply affordable housing? Clearest form of corruption going on in this city.

    • City’s not necessarily raising taxes, it’s catching up to about 30 years of not raising taxes as property values significantly increased. So someone in downtown paying taxes from 1980s while their property was worth millions.

      Affordable housing is not required in JSQ redevelopment zone as stated.

      Glad to see JSQ getting more life!

    • Legally it’s difficult to force a developer like this to provide affordable housing unless they’re seeking major deviations or variances from the plan. For the same reason that they government can’t force you to rent out your spare bedroom for $200 per month, they can’t force a developer to rent out a 1-bedroom for less than what people are willing to pay unless they provide something in return to the developer. That’s the way Newark’s affordable housing ordinance works. In NYC, they give massive tax abatements to developers that provide affordable housing. But in Jersey City there is no appetite for massive tax abatements to developers.

      Jersey City is not forcing rent control on any homeowners.

  2. This project sounds terrific. Since the property owner is selling to a developer they can do a 1031DST and pay no taxes on the sale. This is a wonderful opportunity for them and their family.

  3. I don’t understand why a funeral home would sell their only parking lot? I guess they don’t plan on staying in business much longer.


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