Citing COVID-19, Developer of Jersey City’s Dream Tower Says Proposal is ‘No Longer Feasible’

Dream Tower Journal Square Jersey City Rendering
Dream Tower in Jersey City was previously described as “a symbol of the dreams of the community,” but now those dreams may go unfulfilled. Rendering credit: Scott Mahaffey Architect.

The proposed ‘Dream Tower’ in Jersey City was previously described by a developer as “a symbol of the dreams of the community,” but this is one dream that might not come true.

The project, which was supposed to rise 25 stories over Journal Square at 693-701 and 703-707 Newark Avenue along with 30 and 40 Cottage Street, had been in the works for close to two years. However, it appears that the coronavirus significantly impacted the plans for the mixed-use high-rise.

Dream Tower Journal Square Jersey City
Dream Tower, Journal Square, Jersey City. Rendering credit: Scott Mahaffey Architect.

An informational item included at the end of the agenda for last week’s Jersey City Redevelopment Agency (JCRA) Board of Commissioners meeting mentioned that “the redeveloper advised the agency that it cannot proceed with the project as proposed” on June 8. This is reportedly because the proposal “is no longer feasible due to changes in the market caused by the COVID-19 pandemic.”

Back in early 2018, the JCRA issued a Request for Proposals seeking “qualified developers” for a group of parcels, including a public parking lot site on Newark Avenue. Several months later, officials announced the involvement of Canbis LLC and Dream Hotel Group in the project.

Dream Tower Cottage Street Jersey City
Dream Tower, Journal Square, Jersey City. Rendering credit: Scott Mahaffey Architect.

In September 2019, the JCRA Board of Commissioners approved a resolution authorizing redevelopment and purchase and sale agreements with Newark Avenue JV, LLC in connection with the proposed complex.

At the time, the 350,000 square foot development was expected to consist of a 160-room hotel that would be “a Marriott hotel, Moxy brand, or better,” a rooftop event space and restaurant, 265 residential units, 6,000 square feet of retail space, and 100 parking spaces. The JCRA was also expected to sell its own properties at the redevelopment site for $11 million.

Given this month’s announcement, the future of the ‘Dream’ remains to be seen.



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  1. Journal squared was out of scale for its location until it was built. Then a second, taller tower was built. Then this would have been built. And several others in the area. It wouldn’t have been out of scale for its location by the time it was completed.

  2. “Out of scale” is meaningless terminology if it fits within zoning regulations. What people really mean it’s sleek, new and modern and I’m freaked out by a changing streetscape. Of course, no ever complains a church with a massive steeple is out of scale. When it comes to real estate holy shit always gets a pass…… free to boot.

  3. Hoping something bigger and better and maybe more elegant takes its place. And please please please bring a decent supermarket to Journal Square.

  4. What a loser. All these developers have been going full steam ahead…even in the middle of the pandemic but this baby is crying about how covid gave him a booboo.

    Let’s get a real developer in there to get the job done!

  5. Well that should have happened to the idiotic Vantage Tower two project.. sorry but building these luxury units are absurd and I hope that it sits empty for years. Journal Square could not sustain such a building, there are no services there to accommodate it.. such as a Grocery Store or retail that would be needed to attract guests to shop and stay in the area.


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