Southwest Market Looks to Bring 123 Units, Flagship Supermarket to Hoboken

38 Jackson Street Redevelopment The Taurasi Group Hoboken Aerial
The proposal by The Taurasi Group includes restoring the historic former My-T-Fine Pudding facility (highlighted in green), as well as brand new buildings, at the 38 Jackson Street parcel in Hoboken. Aerial image by Nastasi Architects.

A former manufacturing facility home to a slew of small businesses could soon be rehabilitated and expanded pending a council vote, and several major companies have allegedly already expressed interest in coming to the re-worked facility.

In paperwork submitted to the city, Hoboken-based The Taurasi Group says they are under contract to purchase an almost two-acre parcel at 38 Jackson Street. The property is home to the historic My-T-Fine Pudding manufacturing building and currently hosts a total of six structures that house diverse businesses like Barsky Gallery and Manhattan Neon Sign.

38 Jackson Street Redevelopment The Taurasi Group Hoboken My T Fine Pudding Historic Photo
The My-T-Fine Pudding facility. Historic photo courtesy Hoboken Historical Museum.

The company is looking to transform the facility into a mixed-use development called Southwest Market. Drawn up by Nastasi Architects, the plan seeks to rehabilitate the historic building that fronts Observer Highway and demolish the other structures in favor of new construction set to rise nine stories and 104 feet.

38 Jackson Street Redevelopment The Taurasi Group Hoboken Total Project
The total project at 38 Jackson Street, Hoboken. Rendering by Nastasi Architects.

A major component of the project’s ground floor involves the creation of a 25,500-square- foot supermarket along the Newark Street side of the property. All of Hoboken’s supermarkets are located east of Clinton Street except for ShopRite, which is about a mile away from the proposed development site.

The neighborhood’s food desert could be filled in a big way according to a pre-submission form submitted by The Taurasi Group. The filing says that “initial communication with prospective anchor food tenant for the south side of the project indicates serious interest from Whole Foods, Aldi, and Sprouts.”

38 Jackson Street Redevelopment The Taurasi Group Hoboken Ground Floor
The ground-floor plan by Nastasi Architects.

Besides the supermarket, the ground floor of Southwest Market would feature four other retail storefronts totaling 21,670 square feet. The proposal also includes an 11,780-square- foot publicly accessible interior atrium set to feature a translucent third-floor roof and smaller retail spaces, a facility envisioned as an “outdoor living room” for Southwest Hoboken.

The Taurasi Group has indicated that most of the project’s residential component is intended as condominiums except the required 12 affordable units, which would be rentals. Amenities for future residents at the possible building include a rooftop with basketball courts and a swimming pool.

38 Jackson Street Redevelopment The Taurasi Group Hoboken New Section
The new section of 38 Jackson Street. Plan by Nastasi Architects.

One of the four buildings in the proposed complex would include 54,600 square feet of office space on the 6th and 7th floors and a six-story parking structure with 376 spaces for both residents of the building and the general public is included in the plans.

The current proposal deviates from the Southwest Hoboken Redevelopment Plan a bit. The project is asking for lot coverage of over 86% where 60% is allowed and building height of 104 feet in an area capped at 40 feet. The Taurasi Group will also need a deviation regarding density related to the proposal’s residential portion.

38 Jackson Street Redevelopment The Taurasi Group Hoboken Rehab Portion
The planned rehabilitation of the building that fronts Observer Highway. Rendering by Nastasi Architects.

Hoboken’s city council is slated to vote on a resolution that would authorize a conditional designation agreement with The Taurasi Group in hopes of negotiating a final deal to redevelop the site. It is scheduled to be considered during their April 7 meeting, which will be held virtually on Zoom.

The proposal emerges barely two weeks after our exclusive reporting about The Boundary, a project from JDA Group looking to bring event space, an elevated park, retail, and a 13-story residential building to property across the street from the Southwest Market site. The Jersey City side of the neighborhood has been booming for some time and the flurry of activity indicates that Hoboken’s portion could soon become just as hot.

While The Taurasi Group’s proposal still faces a few hurdles, the company stated in their application that they hope to break ground on the project next year if approvals end up being granted.


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  1. “All of Hoboken’s supermarkets are located west of Clinton Street except for ShopRite”

    Supermarkets east of Clinton Street:
    – Trader Joes
    – Kings (x2)
    – Aspen Marketplace
    – Organic Basic Food

    Meanwhile ShopRite is actually west of Clinton Street.

  2. I live in the area and would welcome another supermarket and more retail but the traffic around this area is already terrible as its main route out of Hoboken, how will this development address that already over crowded intersection?

  3. We don’t need this. We already have enough shopping spaces and I think this would hurt the little guys…Mom&Pop shops. We don’t need a mall in Hoboken!

  4. Over 60ft of additional height is no way a “bit” of deviation: “The current proposal deviates from the Southwest Hoboken Redevelopment Plan a bit. The project is asking for lot coverage of over 86% where 60% is allowed and building height of 104 feet in an area capped at 40 feet.” These are major differences and relief that’s being asked for.

  5. To be fair, they’re asking for 9 stories – in comparison to the development literally across the street, which is planning for 13.

  6. The fact that this development’s southern edge faces the NJT railroad tracks means that it’s actually ideal as a spot for high-rise development – there will almost always be sunlight on the streets below. And with the company keeping the original 6 stories on Observer hwy, there’s less risk of large shadows on the north side. Strikes me as a great spot to go even higher than just 6 stories.

    Parking, of course, would be killer – even 376 spaces seems like overkill. Reduce that, add more office & apartments, double the bicycle parking.

  7. Two things that any plan for this neighborhood *must* address before even getting off the ground: the horrific traffic around these blocks and the flooding issues.

    To describe this as a food desert though is laughable. ShopRite is <1 mile away and the Acme in Jersey City is even closer, to say nothing of Washington Street, or anything else in Hoboken that's walkable. Oh, the the light rail is 3 blocks away.

  8. This development would simply make living in the area better. Open concept restaurants and retail with a supermarket would elevate the quality of life. I live 3 blocks away and look forward to this project. The downside would likely be more traffic but that is outweighed by the benefits. This would make southwest hoboken a destination.

  9. As a 20+ year long term resident of the Southwest of Hoboken I openly yearn for a nice supermarket selling affordable fresh produce and a decent selection of restaurants

    This will only add to the resale value of my condo…I really hope it is Whole Foods…

  10. I get what you’re saying but how many ‘destinations’ do you need in such a small town? That said, I wouldn’t mind *a few more* options or a little more retail in the SW.

    I just don’t see how one could conceivably consider these proposals without having some semblance of an overall plan for traffic. Jersey Ave/Observer Highway/Newark Street are unmitigated disasters, impacting that whole corner of town — and not just at rush hour. I hear pie-in-the-sky ideas like extending Paterson Plank or Marshall Street into JC but I just don’t see that anyone (Hoboken, JC, or Hudson County since most of those streets are county roads) has such a plan given that they’re just approving development without seemingly any thought to infrastructure, whether for traffic or increased transit ridership.

  11. There has been talk for years about placing parking garages on the edge of town to alleviate the amount of cars entering Hoboken. This in many ways will improve the traffic situation. First of all there are currently 70 different businesses that operate out of 38 Jackson St. All the owners, Employees, and customers park in the street. Lets say on an average that is 2 cars per business that park on the city streets. That’s 140 cars per day that will be taken off the street. Secondly. The entrance and exit of the garage was designed to not allow any cars to drive through Hoboken. As soon as you enter town and make a left on Jackson you enter into the garage. When you leave you exit on to Harrison and are forced to leave town via Jersey avenue. So if those cars are looking to go north, instead of going up Paterson Plank Road they turn right up Hoboken Ave.,up the hill and go left on Palisade Ave. Another point to make is that The residents of the south west no longer have to get in there cars to go grocery shopping they would now have a place to walk to and leave there cars at home. I have lived on the corner of Jackson and Paterson St for over 20 Years The real culprit of the traffic is the light rail traffic light. During rush hours it creates Traffic Jams. By forcing more cars to exit south it should help. As a resident the benefits of the South West Market far out weigh the traffic issues. Its time that we have a place we can walk to to shop, dine, and spend some leisure time.

  12. Another important point i forgot to add is that The future of the automobile is electric. Many people who live in urban areas and park there cars in the street do not drive electric cars because there charging options are limited. By placing charging stations in the garage one can come home from work drive into the garage charge it overnight and leave in the morning. It takes another car off the city streets.


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