Prato Bakery Expanding to Hoboken

Prato Bakery 201 Washington Street Hoboken Exterior
Opening soon in the former Koro Koro space: Prato Bakery, 201 Washington Street, Hoboken. Photo by Chris Fry/Jersey Digs.

One business from Jersey City that invaded Hoboken last year has officially closed, but another JC-based culinary option will be opening in its place on a Washington Street corner.

Last year, the Downtown Jersey City building that Koro Koro Rice Balls operated out of developed structural issues, so they relocated to 201 Washington Street in Hoboken. Koro Koro held the grand re-opening for their 538 Jersey Avenue space in May, and the domino effect of that means their Hoboken outpost has officially closed for good.

However, a sweeter Jersey City-based shop is officially taking up residence at the 201 Washington Street space. Prato Bakery, named after the city in Italy where owner Simone Bertini was born, announced their imminent arrival in the Mile Square City on Twitter over the weekend, which comes during an eventful time for the business. The bakery recently relocated themselves in May to 371 4th Street in the Italian Village neighborhood of Downtown Jersey City.

Prato Bakery 201 Washington Street Hoboken Logo
Prato Bakery. Photo via their website.

Arguably the most prominent specialty of Prato Bakery, in business since 2015, is their cantucci biscuits, which feature variants of chocolate, figs, prune, and apricot. In addition to sweets and desserts, Prato serves various other traditional Tuscan baked goods including savory options like breads, pizza, focaccia, and pan brioche sandwiches.

Prato Bakery 201 Washington Street Hoboken Biscuit
Cantucci. Photo via Prato Bakery website.

Their food is complemented by a caffettiera serving espresso, coffee, and other beverages in an authentic Italian style. Construction paper is officially up at their Hoboken property, but Prato has not yet elaborated on when they will open in the Mile Square City other than saying they are coming “very soon.”


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