Study Ranks Newark as the Worst City for Millennials

Newark Ranked Worst City For Millenials
Weighing all the factors, the study ranked the Newark experience dead last for millennials alleged tastes.

While the Brick City is seeing development at a scale not seen in at least a generation, a new study claims millennials might be best advised to look elsewhere when considering a new residence.

Atlanta-based, an apartment search website, recently released their rankings of best and worst cities for millennials. Loosely defined as the generation currently between 24 and 39 years old, the demographic has been credited (or perhaps maligned) for reshaping housing trends through their preference for urban living.’s study looked at a number of millennial-focused factors and weighted them according to relevancy. They included median income, percentage of millennial renters, the unemployment rate as of June 2020, walk and bike scores, and a “fun factor” score, described as a per-capita calculation based on commercially-available business listings of entertainment establishments like bars, concert venues, movie theaters, and restaurants.

Weighing all the factors, the study ranked the Newark experience dead last for millennials alleged tastes. The city scored poor marks in terms of millennial median income at $37,642 and an unemployment rate of 17%, with the average one-bedroom in the Brick City costing $2,181/month.

Newark did have a high walk score of 78 and a respectable 54 bike score, although their fun factor per capita ranking came in at a below-average 28.3. The Garden State overall did not have a single city in the study’s top 50 and the only other local city to register, Yonkers, New York, also fared poorly ranking fourth-worst for millennials.

So where does think millennials will fare the best? That would be Salt Lake City, Utah. With a median income of $61,625, unemployment rate of 6.2%, walk score of 67, and percentage of millennial renters at 51.7%, the city ranked high in many metrics. Apparently, it’s a blast out there; Salt Lake City’s fun factor score came in at 61.5, the second-highest ranking on the list.

The study generally gave high marks to cities located in the middle of the county with places like Madison, Wisconsin, Austin, Texas, and Lexington, Kentucky landing in the top five.



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  1. This is abhorrent racist. And I honestly wish Housing advocacy groups sue the shit out of for its subjective and racist rhetoric for a city with such a high Black population.

    Shame on Jersey Digs for publicizing this.
    Shame on this racist country.

    This is the same rhetoric that undermines and undervalued Black neighborhoods.

  2. Actually, Newark and surrounding towns are stuffed with millenials. The arbitrary drawing of the lines around the city to exclude Harrison, Kearny, East Newark, Belleville, Bloomfield, Montclair, Verona, Orange, East Orange, West Orange, Irvington, Linden all of which should be part of Newark except for historical racial prejudice in New Jersey make up one of the most diverse, most “fun”, most affordable, most walkable and bikeable areas in the United States. This study is inaccurate in the extreme.

  3. As an investor who has been eyeing this area since late last year I can tell you this ranking for Newark is false. How is this even true when investors are coming from Brooklyn/NYC area and buying up all the vacant and multi-family properties at least 25%-35% above asking price. I have seen property prices go from below 200K in Dec. of 2019 to now being worth upwards of 350K almost doubling while going through a global pandemic. Jersey Digs you need to do better!

  4. They’re not arguing Newark isn’t a good real estate investment, it’s about where millennials want to live. What does property values increasing or investors buying properties have anything to do with this topic?

    How did racism even come up? Seems like anything these days is racism…even a poll about where millennials prefer to live lol.

    Why would millennials want to live in Newark? Other than outside the path, the city is a dump with minimal night life and still high crime. The charm of the city was burned down and destroyed decades ago so you’re left with ruins and architectural disasters all around town.

    Give it another 20 years then maybe Newark will be a destination but as of now it’s a slowly developing dump.

  5. DazedandConfused has clearly not been to Newark in past cumple of years.
    Minimal night life?
    Hello! NJPAC? Pru Center? Ironbound restaurants & shopping? Jersey Gardens?
    Forest Hill,Roseville,SilverLake,Ivy hill,Society Hill,Upper Vailsburg ,Downtown & Weequahic are dumps?

    Stay out of Newark. We don’t want you anyway!

  6. Millennials is a broad term that people usually confuse for wealthy young tech folks who work on laptop in coffee shops. The truth is millenials, such as myself, like to go against the norm and we want the best bang for our bitcoins. The idea that millennials want bars, clubs and a city as their play ground is a tired and old idea. The pandemic has shifted priorities and we now like baking, homes with more personal space, community and political engagement, urban gardens, hot sauce, cool ruins of old architecture, craft beer, diversity in people and cuisine, rock climbing, biking, gogo curry, boba tea, uncovering racist history against the wishes of those who benifit from it and choose not to acknowledge it, k pop, street art, street wear fashion, comeback stories and things that remind us of the 90s. Guess what, Newark has all of that. Lastly, don’t take my word for it, just look at the Urby that is being built way off the Path in the central ward, that didnt take 20 year. It went up quick. They must have a better market research team than Hopefully it will be more like Queens, diverse and rich with it’s own identity and very different from the brand that is Brooklyn.


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