An upcoming development in Jersey City near the Hoboken border has been given a new name.
The southern portion of the Van Leer Place complex is now being referred to as “The Enclave Jersey City.” A new listing from Pierson Commercial Real Estate features the project’s new name and logo, along with a rendering from Minno & Wasko, and states that it is currently expected to be completed during the second quarter of 2019.
When finished, The Enclave, which will stand alongside Hoboken Avenue and 17th Street at what is officially known as 675 Monmouth Street, will be six stories tall. The building, which has been under construction for several months, will include 260 rentals along with 3,122 square feet of retail space and a parking garage. Plus, according to Mulhern + Kulp, the project’s structural engineering firm, a rooftop swimming pool and amenity space with skyline views will be included.
Hoboken Brownstone Company purchased the Van Leer Chocolate Factory site in 2005 and received City approvals in 2006 but the great recession put it on hold. Now the company has partnered with BNE Real Estate Group to develop the project.
A second part of the project, Van Leer Place North, will come later to 110 Hoboken Avenue not far from the Hoboken Motorcycle Club. It will consist of 222 apartments.
The name Van Leer Place comes from the fact that there was once a Van Leer Chocolate factory on the premise. The rendering included in the Pierson listing shows that the facade of The Enclave will include the Van Leer Chocolate name.
This neighborhood, which some developers have started referring to as Soho West, is among the fastest growing in Jersey City despite its location on the outskirts of town several blocks from the nearest train or bus stop. Located east of the Palisades and just across the New Jersey Transit tracks from Hoboken, the old Horseshoe area is rapidly transitioning from being a mostly industrial community with several vacant properties to being home to thousands of highly priced apartments.
In addition to complexes like the Cast Iron Lofts and Soho Lofts, there are plenty of other projects in the works for this part of Jersey City. Hoboken Brownstone Company is the sponsor for the 1,181-unit development at 305 Coles Street as well as 39 New York Avenue. Two other upcoming buildings with a combined 258 units are planned along 18th Street.
Developers own several other properties in the neighborhood, likely in part due to the fact that the idea has been floated over the years of creating a Hudson-Bergen Light Rail station near the corner of 18th Street and Jersey Avenue, although little progress on the idea has been made since 2012.