As We Predicted, Pizza Vita Shuts Down Palisade Avenue Outpost Following Sale

Pizza Vita 435 Palisade Ave For Sale
Storefront. Photo via Prime Real Estate Group.

A formerly roaming restaurant that opened a brick and mortar space barely a year ago has ended their run in The Heights, officially selling the business in order to focus on their other locations.

Last April, Pizza Vita opened their 2,350-square-foot space at 435 Palisade Avenue. The restaurant group initially started out of Summit, New Jersey, in 2011 before expanding into Hudson County with their 4,000-pound truck featuring a 100% wood-fired oven.

The Palisade Avenue location appeared to be a hit but was listed for sale for $85,000 in January just nine months after opening. At the time, Pizza Vita told Jersey Digs that they were “very proud to have been one of the first new restaurants to take roots along Palisade Avenue. The Heights continues to be the next Williamsburg. Local property values are soaring. It’s the place to be in Jersey City.”

They continued, “That said, Vita Restaurant Group has indeed listed the space as an instrument of valuation. As with any business, you evaluate the circumstances and make a prudent decision based on that. Fear not, we anticipate and are prepared for the doors at Pizza Vita in the Heights to remain open. We have already received several offers in the short time. Our neighbors should be thrilled at this news. New businesses want into The Heights. But we would need to receive a considerable offer for us to leave.”

Pizza Vita apparently got the offer they wanted, as the signage is already off the storefront and the space has gone dark. The owners sent Hoboken Girl a statement breaking the news. “We have sold the 435 Palisade location to a fantastic restauranteur that will open a new concept in that space shortly. They will be a great fit for The Heights and we wish them well.”

What goes into the space remains to be seen, but those still looking for their Pizza Vita fix can head out to their original Summit location or stop by their outpost in the recently opened District Kitchen. You’ll also be able to catch them at Lutze Biergarten or Hoboken’s Pier 13 during the summer season.


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  1. ” The Heights continues to be the next Williamsburg.”

    here comes the Brooklyn obsession again. The Heights is actually nothing like Williamsburg and never will be. The Heights….is like the Heights. Unless Williamsburg is some secret code word for gentrification.

  2. Calling it Williamsburg was obviously just a feel good marketing ploy to sell their shit which wasn’t working out financially for them.

  3. Missing from this article is the fact that the food at Pizza Vita was …barely mediocre. I went a few months ago, and the pizza I was served was overpriced soupy ingredients on spongy crust.

    In a city with Porta and Razza and a neighborhood with far cheaper alternatives blocks away (Firehouse and PizzaMaster on Central, to name just two) Pizza Vita didn’t have a winning business model

  4. I’m saddened by this news. I loved Pizza Vita. Their pizza was absolutely delicious and the staff was welcoming and kind. They also offered hearty organic salads, creative appetizers and pizzas and healthier options than other pizza places in the neighborhood. They were a perfect addition to the community. People often complain about their prices but good quality food is more expensive. It may not be for everyone, but some people are willing to pay a premium for higher quality food. It’s a restaurant, not a grocery store. On Sundays, they offered 50% off your entire bill, making it an affordable place for all families in the Heights. Many of my friends and family agree – Pizza Vita will be missed and we wish them success! At the same time, I am looking forward to hopefully another excellent restaurant to open up in its place.

  5. its a tough block for business. not enough density, no parking, no transportation and still not strong enough overall income for fancy shmancy pizza. hope choco pain holds out. it will improve over time but the zoning will never change enough to allow a williamsburg like transformation


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