UPDATE: Following publication, the owner of Pizza Vita reach out with the below statement.
“Pizza Vita has been in the Heights for one-year now. Our numbers are right in line with our projections and we are very happy to be there. Our bustling pizza trucks also operate from this space. It’s a vital location to us.
Pizza Vita is very proud to have been one of the first new restaurants to take roots along Palisade Ave. The Heights continues to be next Williamsburg. Local property values are soaring. It’s the place to be in JC.
That said, Vita Restaurant Group has indeed listed the space as an instrument of valuation. As with any business, you evaluate the circumstances and make a prudent decision based on that. Fear not, we anticipate and are prepared for the doors at Pizza Vita in the Heights to remain open. We have already received several offers in the short time. Our neighbors should be thrilled at this news. New businesses want into the Heights. But, we would need to receive a considerable offer for us to leave.” – Pizza Vita
So it sounds to us like they are willing to part with the location for the right price. But if they don’t get it, they will continue serving delicious Neapolitan pies in the Heights.
Here’s some sad news for fans of artisan pizza, it appears Pizza Vita is calling it quits. The award-winning Neapolitan style pizza joint opened to much fanfare just 9 months ago. Now the owners have listed the business for sale.
Started out of a food truck slinging individually sized thin crust pizza from of an oven so hot they cook in just 90 seconds, Pizza Vita gained a cult following among the office crowd in Hoboken and Jersey City. From that success, the company then went on to open their first brick and mortar location in Summit with another at 435 Palisade Avenue in Jersey City Heights not long after.
They were among one of the first new restaurants to open on a stretch of Palisade Avenue that city officials and locals are hoping will become another promising retail corridor. With new development moving in and rezoning by the city, the stretch has attracted a handful of new restaurants including Choc·O·Pain, Corto, and Low Fidelity with a Milk Sugar Love location currently under construction.
The Pizza Vita business is marketed for sale by Prime Real Estate Group. The listing states the business is available now and currently configured as a 50-seat pizzeria, but could accommodate any type of restaurant. It’s in a great location, just 1/2 a block from Riverview Park, and asking $85,000.
Hopefully, a new operator can take over the space and bring another great restaurant concept to the Heights.