New Renderings Revealed for Jersey City’s West Side Square

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Aerial view of West Side Square, 1072-1075 West Side Avenue, Jersey City. Rendering courtesy Marchetto Higgins Stieve.

The look of a prominent development near the city’s western border has become clearer following the release of updated renderings, which show five mixed-use buildings totaling 486 residential units.

The development, which was originally referred to as Avenir under previous ownership, was initially approved back in 2016. It combines six lots at 1072-1075 West Side Avenue that once housed Puccini’s restaurant, which was in business for 31 years before closing in 2015.

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West Side Square, Jersey City. Rendering courtesy Marchetto Higgins Stieve.

Toronto-based company Altree Developments bought the property earlier this year for $48 million and released a 3-D model of what the redesigned project would look like.

The latest renderings flesh out details of the development, which will feature two 13-story towers connected by a series of five-story buildings including a total of 23,000 square feet for commercial space.

285 garage parking spaces are included in West Side Square, which has been designed by Hoboken-based Marchetto Higgins Stieve and will feature a mix of units ranging between 450 square feet and 1,300 square feet. Initial renderings had shown an outdoor pool, but the latest round has eliminated that feature.

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West Side Square, Jersey City. Rendering courtesy Marchetto Higgins Stieve.

Altree has announced that the project will be a joint venture with another Toronto-based company, Lanterra Developments.

A timeline for the project isn’t clear, as the company has not responded to our request for comment and the vacant Puccini’s building still stands at the property.

West Side Square is located within Jersey City’s Marion neighborhood, which is starting to show signs of growth that could include a new PATH stop. As part of a settlement agreement, the Port Authority agreed to perform a feasibility study “examining operational, technical, legal, economic and other relevant considerations” to adding a station to the neighborhood, as the system’s tracks already run through a section of the area.

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West Side Square, Jersey City. Rendering courtesy Marchetto Higgins Stieve.

The Port Authority deciding to build a Marion station would undoubtedly be a boon to West Side Square, as the tracks are located directly adjacent to the property. Some clarity on the issue should emerge later this year, as the study is due to be turned over to the city by December.



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  1. Along the tracks looks nice, but not on Westside/Broadway… Where the former restuant was, seems very small. I thought the previous renderings were more impressive…

  2. Val, I agree. Not terribly impressed. Sucks for Altree Developments. They entered the market from Toronto and didn’t understand the rezoning process here in Jersey City. Not we’re left with mediocre development. They should have purchased a lot right in Journal Square. This site really needed the Marion PATH station to reach it’s full potential.

  3. I’m really glad this project is NOT going to reach its full potential. It makes me feel good knowing that the developers fell short here without the Marion station. It makes me feel even better to know that their heyday is coming to a close. Good luck filling this building. Definitely looks like the end of a robust market. 🙂

  4. Looks great, I like the brownstone feel on the Broadway side. This will be a great improvement to a neighborhood that could use a facelift. Living down the block for years, the neighborhood really needs that commercial space to give it a true neighborhood feel. Love the Marion, nice to see some more positive changes!

  5. It looks like it’s going to be a single block-wide building with cheap facade deviations using faux materials in a poor attempt to disguise the monotonous.

    The previous rendering was so much better and generated a lot of excitement. This new version looks like value engineered crap because the developer couldn’t successfully navigate the rezoning process.

    I support high quality developments in Jersey City, but this doesn’t appear to be one of them. I honestly hope this lot gets landbanked until a better proposal comes along.

  6. I actually prefer this rendering over the first one… the lower portion on the street gives less height and shade intrusion on the adjacent street and neighborhood, and having the higher sections on the rail side (and hopefully new station side) makes total sense. It’s clean and modern without being typical glass and brick, and actually fits in fine with the area…

    • Agreed! The other big difference is this developer actually intends to develop. The first rendering was a pipe dream from a speculator who didn’t have the resources to execute it.

      • There’s truth to that.

        But I still believe the proper call would be to hold off on developing until the Port Authority releases its recommendation on the Marion PATH station.

        Right now this is my least favriote development in this part of town. It’s bland.


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