Assuming that the North Jersey megamall that has been “coming soon” for much of the 21st century actually ends up opening this spring as currently planned, it appears that there will be no shortage of places to eat. The American Dream Meadowlands complex, which is still under construction off the New Jersey Turnpike at the Meadowlands Sports Complex in East Rutherford, will reportedly include a third food hall concept.
The website for Manhattan-based Grisini states that a Grisini Food Hall is planned for the mall’s second floor, describing the facility as “a food hall concept similar to the food halls in Paris, London, Italy and many other countries throughout the [sic] Europe.” The company appears to be affiliated with Yayla Investments, which also operates at the Tropicana in Atlantic City and mentions on its website that the American Dream location is expected to open this year.
In the fall, Grisini posted renderings of the proposed East Rutherford food hall on its Facebook account and mentioned that the business is expected to be open for lunch and dinner. The Facebook page adds that the Grisini group has been in the New York-area food business since 1991 and that in regards to the food hall, the goal is to bring “the finest foods together in one place for your enjoyment.”
The Grisini website also states that there will also be a coffee shop run by the company on the mall’s first floor and that a Grisini Market is coming soon to Manhattan’s Upper East Side. The “St. Moritz City concept” coffee shop at American Dream is expected to be situated by the mall’s ski park, according to the Yayla Investments site.
State records show that multiple LLCs, including Grisini Foods American Dream and Grisini Coffee American Dream, were registered back in 2015 and 2016 with the Division of Revenue and Enterprise Services.
The planned Grisini Food Hall at American Dream, which was initially known as Xanadu Meadowlands, is in addition to Vice Media’s upcoming MUNCHIES Food Hall inside the development. There are also slated to be dozens of restaurants, including Dons Bogam as we reported in January, along with a kosher food hall with six vendors.