Triple Five and Nickelodeon announced this week a brand new Nickelodeon Universe theme park is planned for the currently under construction American Dream complex. Nickelodeon Universe at American Dream will be the largest indoor theme park in the Western Hemisphere at 8.5 acres, and serve as a premier family entertainment experience 365 days a year. Nickelodeon Universe will feature rides and attractions based on Nickelodeon’s iconic properties including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and new hits like Blaze and the Monster Machines.
“Based on the success we have seen with Nickelodeon Universe at Mall of America we are excited to bring the number one entertainment brand for kids to American Dream,” said Don Ghermezian, President, Triple Five.
In addition to being an amenity for local residents, the companies hope the mall’s location, just outside on Manhattan, will draw tourist visiting the NYC Metro to the theme park and mall. Visitors will be able to “experience the Nickelodeon brand like never before.”
In a press release, Triple Five Group claims the theme park will “break numerous World Records” with state-of-the-art rides as well as live shows, retail, games, entertainment, food establishments and themed party rooms.
“We’re looking forward to this next step in our partnership with Triple Five that will further expand our recreation portfolio with the brand-new Nickelodeon Universe at American Dream,” said Sarah Levy, Chief Operating Officer, Viacom Kids and Family Group. “The Nickelodeon Universe at American Dream will give kids and families in the New York Metro area the opportunity to interact with their favorite characters like SpongeBob and the Turtles on a grand scale, through rides, attractions and Nick-themed party and event spaces.”
“Long term strategic partnerships between Triple Five and Nickelodeon is a win-win. Together with Nick, we understand how powerful our brands can be in reaching and delivering a global audience. From infants to adults we all can relate to something Nickelodeon. Also, having them based right here in New York will create synergies with American Dream we have not even thought of yet, and that is very exciting. Nickelodeon Universe along with our previous announcements highlighting additional family entertainment offerings will for sure set the stage for top-notch experiences guests of all ages will enjoy,” said Don Ghermezian, President, Triple Five.