Oliva to Open Next Week in Former Tender Shoot Space on Newark Avenue

Oliva Market 138 Newark Avenue Jersey City
Opening soon: Oliva, 138 Newark Avenue, Downtown, Jersey City. Photo by Huma Moid/Jersey Digs.

Well, we can’t always be right. It seems our previous reporting on the new tenant at 138 Newark Avenue was a little off. Back in August, we wrote that an Amish Market was coming to the former Tender Shoot Farms space on Newark Avenue.

At the time, a spokesperson for the Historic Downtown Special Improvement District confirmed to Jersey Digs that an Amish Market would be moving in. However, after speaking with a representative who stated he was one of the owners, we can definitively announce that the space will be named Oliva and will still be a gourmet market concept offering prepared foods alongside groceries and other necessities.

We received a sneak peek of the space which features a long prepared food counter running the length of the store with a grocery section in the back. Unlike Tender Shoot, Oliva has made use of the full depth of the space and has added access to the second floor which features a customer seating area.

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The representative we spoke with says they are planning to stay open late night on Fridays and Saturdays to cater to the weekend crowd along the pedestrian plaza — a welcome addition to the area that’s currently a late night food desert.

If all goes well, the plan is to officially open to the public next Wednesday, October 17. We’ll keep you posted.


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