New Plans Submitted for Scaled-Back 107 New York Avenue

107 New York Avenue The Heights Jersey City
Site of proposed redevelopment: 107 New York Avenue, The Heights, Jersey City. Photo via Google Maps/Street View.

The owners of a warehouse visible to hundreds of drivers entering The Heights every day have officially applied to the city with hopes of revamping their property into a residential project.

Development speculation at a three-story brick building spanning an entire block at 107 New York Avenue has heated up quite a bit in 2019.

An initial proposal from earlier this year called for an 18-story project containing 128 residential units, but a second version was scaled back significantly to rise nine stories and include 96 apartments plus three separate retail spaces.

107 New York Avenue Jersey City Heights 4
Original design. Rendering by MVMK Architecture.

A community meeting held in March left little doubt that those in attendance still opposed the project despite the changes.

107 New York Avenue Jersey City Rendering 3
A rendering of the most recent design by MVMK Architecture.

While nothing has been announced since then, ownership behind 107 New York Avenue has quietly submitted an application to the city’s planning department for a development that’s even more scaled-back but is nonetheless still taller than what’s allowed per zoning regulations.

The third version of the project would adaptively reuse and expand the existing warehouse into a six-story development set to rise 67 feet at the highest point. 75 residences total would be included, breaking down as five studios, 56 units designated as either one- bedroom or one-bedroom plus den, 20 two-bedroom units or two-bedroom plus den, and four four-bedroom apartments.

A 17,000-square-foot parking garage with 76 spaces is built into the plan, but the latest proposal completely eliminates all the retail space that was included in previous versions.

The developer’s property falls within an R-1 Zone, which caps building height at three stories. As a result, the application is requesting variances for use and height from the city’s zoning board.

The latest proposal is designed by Hoboken-based MVMK Architecture, who also worked on the earlier plans. The firm says the design of the latest version isn’t finalized yet despite the application being submitted to the city, so new renderings have not been made available.

107 New York Avenue is owned by a company called MJSM LLC, which is registered out of the same address. Jersey Digs has traced ownership of the company to Brooklyn residents Moshe and Dalia Scaba. The pair don’t seem to have any previous involvement in other real estate development projects.

While plans for 107 New York Avenue were submitted on August 2, no date has been set for the zoning board to hear the application. Jersey Digs will continue to monitor any new information that may emerge about the project.



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  1. MVMK seems like a pretty crappy firm, both renderings are horrendous just like some of their other work. I can’t imagine the 3rd will be much better. We need to get some talented architects in JC rather than these hacks from Hoboken

  2. I thought the second rendering wasn’t bad and would have worked. The first just gave the NIMBYs ammunition about overdevelopment and poor design: they were right.

    Adaptive reuse of the warehouse sounds interesting. I’m looking forward to see what’s planned.

  3. This should be 20-30 floors, at bare minimum. JC needs higher density in this area, connecting it to Journal Square and transit. NIMBYs should be ignored.

  4. Seriously, the warehouse is an ugly piece of crap, and no amount of lipstick can make that pig look fabulous. I liked the second proposed version (HATED the first) so if a third is proposed and is based on the second, even if it rises 6 stories, exceeding the zoning, that is still a great idea. Look forward to seeing renderings.

  5. The current owners are Brooklyn residents that could care less about JC. They’re just looking to make a quick buck. They’ve owned the building since 2007 and haven’t done anything with it. That thing is an eyesore. Records indicate they bought it for $2,500,000. I’m sure they could come up with something that meets current R-1 Zone requirements and still make some money. It might night make as much as an 18 or 6 story building but I’m sure you’ll still make out OK.

    • They’re just penny wise and pound foolish. When you actually build quality and something that fits in a neighborhood you can actually profit more because people appreciate quality work.

      Unfortunately for these kind of hacks they are so laser focused on building as cheap as possible with small units to have more units, they lose sight of the bigger picture. So they just build garbage that overtime become neighborhood eyesores.

      • The article states that 75 units will be built, mostly one and two bedrooms, so not as small as some might think. Yet 5 studios/ 20 one bedrms/ 56 3 bedrms/ 4 4 bedrms comes to 85 units total. Either somebody’s math is wack or the developer is trying to jam in 10 more units without telling the City Planning Board!

  6. Bad design and terrible setting for that much building. Streets are one-way and narrow in 1 and 2 story area. What’s with this architect?

  7. I think the latest rendering makes sense for the neighborhood. The owners should keep in mind, that when they sell the property to a developer, they can do a 1031/DST exchange and not pay a dime in tax on the transaction.

  8. First design is a bit weird and eccentric and convoluted. Love it. It’s kind of like a modern day version of Monument to the International, 1919, by Vladimir Tatlin.

    Second version should have been designed with shipping containers and cor-ten steel instead of cheapo aluminum cladding. All the same very eye catching building.

  9. This is R-1 Zone. Three stories max. There is no reason to give a variance to this development. It doesn’t bring any value to the neighborhood. It only adds more pressure to the engineering systems and adds more traffic to already busy intersection and Newyork ave which is the only way to Hoboken and Jersey City. There is standing traffic there every morning going down to Hoboken starting at 7.40am

    • The R-1 Zoning has done more harm to this city than any high rises ever could. Thanks to the the R-1 Zone we’ve seen hundreds of older homes torn down and replaced by pink-salmon Bayonne Boxes. These uniformly ugly structures are a carbuncle on our neighborhoods. All thanks to R-1. There really needs to be common sense reform with zoning, starting with R-1.

      Why should 3 stories be the max when there are 4 and 5 story buildings all around this site that are also located in the R-1 zone? We should be more concerned about the design of the building than just using a checklist if it’s 3 stories or not.

      • I concur. In my view I see very little of historical value, in terms of old houses, that needs preserving. Most have antiquated electrical and plumbing systems and the building components are covered in layers of lead paint. Asbestos is also a concern. However, replacing them with dumpy ass Bayonne boxes is not the solution. R-1 is definitely a hinderance. Taller dwellings surrounded by open green spaces would be a better and more aesthetic alternative.


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