A boutique office building has wrapped up a year-long initiative to better equip the property for the needs of the modern workplace and more changes could be slated if a bigger proposal moves forward.
Situated at 50 Harrison Street, the three-story building at the property was first built in 1935 for the Cut-Rite Wax Paper Company. The structure has since been converted into the Hoboken Business Center and current owner JDA Group commenced an effort last year to revamp the 80,000-square-foot coworking space.
The result is Mission 50, which offers modern workspaces catered to entrepreneurs ranging from solo workers and startups to seasoned businesses. The building’s updated vision started with a new eye-catching exterior façade boasting distinctive artwork that separates the property from an otherwise industrial landscape.
“Graffiti art has really grown in Jersey City and the surrounding areas,” said JDA Group CEO Greg Dell’Aquila. “Our team came up with the idea to not just paint the building, but to do it in a way that brings light to an area that needs it.”
JDA partnered with marketing agency QuallsBenson to establish Mission 50’s redesign concept, which includes custom murals in stairwells, curated Flavor Paper wallpaper inspired by Andy Warhol, exposed brick, open ceilings, glass-front offices, and artistic lighting fixtures. The building’s lobby underwent an extensive renovation that includes a café area.
Perks at Mission 50 include a second-floor bar and lounge that features shuffleboard, high-top tables, televisions, arcade games and video gaming systems. Outside amenities like a bike shed with outlets to charge electric scooters and a 1,000-square-foot patio with bench seating round out the experience.
JDA Group is currently pitching a plan that would dramatically expand the Mission 50 property into a multi-structure project called The Boundary. The proposal, exclusively revealed by Jersey Digs last month, would add an event space to the top floors of the Mission 50 building while redeveloping the land’s current parking lot.
The Boundary is looking to construct a five-story medical office facility, a 246-space parking garage, ground floor retail space, an elevated public park with restaurant, and a 13-story residential building. JDA Group began pitching their proposal to Hoboken’s zoning board on March 23, went back in front of the board during their April 27 meeting, and will be presenting the plans again during a third session on May 25.
