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We first introduced you to 223 Ogden Avenue last summer when the project was just getting underway. Then last month, Pure Properties, the listing brokerage for the property, announced sales at the boutique condo property had begun.
With one residence under contract and significant interest in the other, the developer, Green Home Builders, along with Pure, recently invited Jersey City Mayor Steven Fulop to an evening launch event to celebrate the success of both 223 Ogden Avenue and the state of real estate development in the city as a whole.
Green Home Builders is a small, local family-run company specializing in redeveloping under-utilized properties in Jersey City. They acquired 223 Ogden Avenue in mid-2017 as an outdated two-family home. After a full demolition, the company began the ground up construction of a brand new two-family home.
Speaking at the event, Sunny, of Green Home Builders, said, “We’re so happy to see this home come to life. When we were designing the home, we really thought about the future homeowners to ensure they would be able to enjoy every luxury possible.”
The approach was fitting considering Ogden Avenue is one of the most desirable streets in the Heights. “From providing gas fireplaces and coveted outdoor space, to using only the finest finishes and utilizing the first level as on-site parking, building a home from the ground-up totally catered to the resident is what we pride ourselves on,” said Sunny.
The transformation of 223 Ogden Avenue is one example of a trend occurring all over Jersey City. Older, neglected, and outdated homes, whose functionality is now obsolete, are redeveloped into state-of-the-art residences.
“Being able to support developers in their new construction ventures is a really rewarding part of my job. Having the opportunity to represent a brand-new home that’s never been lived in, that has no “history” and to be the first agent to ever sell or rent the space is truly unique in Hudson County,” said Megha Moza, one of Pure’s top producers and the listing agent for 223 Ogden.
After Downtown Jersey City, The Heights is the city’s most active market. The last year condominiums in the neighborhood appreciated 68% year-over-year, according to Pure Properties’ latest market report. With many buyers moving from downtown Jersey City, Hoboken, or NYC, developers need to compete by building the most advanced residences possible.
“This particular home is like no other on the market,” said Moza. “Not only is it situated on one of The Heights’ most coveted streets, but the quality of the finishes, access to parking and outdoor space and the unique addition of the fireplace really set this home apart.”
“Pure agents are some of the best in the business and it’s only fitting they’d represent some of the best homes on the market. We’re thrilled to support Green Homes Builders in this venture and we look forward to doing more business with them in the future,” said Zeke Ortiz, Managing Director of Pure Properties.
Pure Properties, one of Jersey City’s leading real estate firms, has quickly grown their new development marketing arm by leveraging their ongoing successes leasing up and selling out new development projects.
“Pure Properties is always excited to partner with developers to help them see their masterpiece come to life,” added Ortiz, Managing Director of Pure Properties. “New development in Hudson County is always really exciting and to have the opportunity to represent properties that bring something totally new to market is something Pure is always happy to be involved in.”
Mayor Fulop, who is a resident of Ogden Avenue, praised Green Home Builders for their responsible development in the city and especially their Ogden Avenue project.
“We’re happy you’re here, and even happier you’re developing the right way,” Fulop said at the event. “As a resident of Ogden Avenue myself, I appreciate the what you’ve done here.”
As for Green Home Builders, they’re only getting started, Sunny says, “we’ve had the opportunity to build a few other beautiful homes in the area, including 233 Montgomery Street and 55 Wayne street, and having the support of the Mayor and having Pure Properties find us residents for our homes has been an amazing experience.”
