CycleBar, CVS Coming to Downtown JC’s Trump Properties

Cvs 65 Bay Street Jersey City
CVS coming soon to Trump building in Downtown, Jersey City. Photo by Chris Fry/Jersey Digs.

Two large storefronts that have been empty for almost a decade are finally getting filled, one with a rapidly expanding exercise franchise and another with a household name in convenience.

Retail space at 65 Bay Street was originally constructed as part of the Trump Plaza Residences, which opened in 2008 and was then the tallest residential building in New Jersey. The development was later expanded upon with a rental tower dubbed Trump Bay Street in 2016.

The project’s vacant retail space has, somewhat remarkably, stayed that way the entire time. But finally, two tenants are coming soon to the property. The first one, taking up the space on the Morgan Street side of the building, will be CycleBar, an indoor cycling franchise that already has an outpost in Hoboken.

CycleBar, who are currently hiring instructors for their Jersey City spot, claims to be the largest network of premium indoor cycle studios in the world, with more than 180 locations slated to open throughout 2018. Each ride at the facility features music and visuals in their state-of-the-art CycleTheatre that comes complete with concierge-level service.

The company will be giving away 5,000 free rides as part of the promotion for their upcoming openings, and those interested in keeping tabs on when CycleBar’s Jersey City outpost will be up-and-running can sign up for CycleBar Blast, a newsletter providing updates about their progress.

Cyclebar 65 Bay Street Jersey City
CycleBar coming soon to Trump building in Downtown, Jersey City. Photo by Chris Fry/Jersey Digs.

On the Greene Street side of the Trump properties, retail giant CVS is close to opening. Their impending arrival is interesting in part due to Jersey City’s chain store ordinance. The rules, enacted in 2015, limit chains, defined as stores with 10 or more locations within 300 miles of Jersey City, to only a maximum of 30 percent of ground-floor commercial space Downtown. Most of Newport is exempt under the regulations, and 65 Bay Street falls just a block outside of the zone where the restrictions apply.

CVS was already blocked from opening an Exchange Place outpost last year, and a Huffington Post article published just last week specifically mentioned CVS as a store the ordinance was designed to prevent. Some have questioned the effectiveness of the ordinance since Krispy Kreme opened Downtown last year within the chain-restricted zone.

Nonetheless, signage for CVS is already up at the property and the space will finally be filled. Retail in the area has been a mixed bag; just a few blocks away, HopsScotch recently closed and space in Harborside 4 formerly occupied by Muscle Maker Grill also remains empty. But CoolVines’ pending arrival at neighboring Modera Lofts, the opening of Ample Hills Creamery and 9 Bar at Urby, and the continued revamp of Harborside Terminal have started to breathe some life into the streetscape.


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  1. The no-chain store policy feels misguided and out-of-date, especially in a commercial business district like Exchange Place. The main competition to mom&pop shops these days is less chains and more on-line shopping. Having retail space empty for 10-years in the heart of the city is ridiculous. I’d rather have a chain than a store front sitting empty for years.

  2. Leave it to Trump to bring in more chain stores…it’s like no matter where this guy steps…he steps in a pile of sh–

  3. Downtown JC is an extremely affluent and densely populated area and yet for retail it is effectively a deadzone (I’m not including restaurants in that statement as there has been a lot of activity there). The no-chain policy is not working.

  4. I’ll be moving into the area soon, and I, for one, am happy to see that there will be a convenience store nearby. An additional chain grocery store would also be welcomed. Though I definitely don’t want the Powerhouse Arts District to feel as suburban as Newport, some of this chain retail is necessary.

  5. @LDT: I agree that Newport is not a great model for other parts of downtown JC. Still, I think the issue has more to do with design, architecture and respecting local history than it does chain stores. You can have chain stores and still have a great looking and feeling city so long as you emphasize smart design and architecture that focuses more on streetscale and makes demands of developers. If we are granting new developments 20-year tax abatements we should have the right to demand better design. Just look at Vancouver and how they’ve created a world-beating urban built-form. There’s no reason JC couldn’t be the same, but we instead seem to allow the lowest common denominator.

    • It’s exactly what locals complain about..the newcomers that come in with no care for the history of the town…they just want their Duane Reades and Gristedes nearby so they can live the same life as before just at a lower cost.

  6. “Most of Newport is exempt under the regulations, but 65 Bay Street falls within the zone where the restrictions apply.”

    Trump Bay Street is also outside of the zone where the formula business restrictions apply from JC Ordinance 15.053.


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