Jersey City leaders, including Mayor Steven Fulop, recently gathered to break ground on an exciting new mixed-use building at 301 West Side Avenue in the city’s Westside neighborhood. TAY Investments is the owner and developer of the project.
The six-story, 202-unit project includes 20 units designated as affordable housing, 6,000 square feet of retail space, and 20,000 square feet of amenities. In addition to Mayor Fulop, Ward B Councilwoman Mira Prinz-Arey and guests from the community and the real estate industry attended the groundbreaking.
“This project represents a significant step forward for the Westside neighborhood,” said Yuval Shram, CEO of TAY Investments. “Our goal is to create a vibrant, inclusive space that blends modern residential living with thoughtfully curated retail and recreational amenities to benefit not just our tenants, but also the surrounding streets and the wider community. This is our fifth project in Jersey City, and we’re proud to execute our vision in this great city. We are especially grateful to Mayor Fulop and Councilwoman Prinz-Arey for their unwavering support.”
301 West Side Avenue is an adaptive reuse project and the existing warehouse on the site will be revitalized and incorporated into the new structure. Designed to complement the industrial spirit of the neighborhood, the residential-building will include a mix of studios, one-, two-, and three-bedroom homes. The architect is Anwar Alkhatib, President of Rochelle Park-based AK Architecture.
Residents will enjoy an outdoor pool, hot tub, ice plunge, fitness center, spa, saunas, and more. Commercial tenants and residents will have access to separate, dedicated rooftop spaces. Both areas will feature a rooftop bar and sweeping views of Jersey City. 10% of the new building’s units will be set aside for affordable housing, underscoring TAY Investments’ commitment to inclusion. The emphasis on community, functionality and luxury urban living are key to the project. The project is slated to open in early summer 2026.
