With multiple offers in the first week and selling for $104,000 over the asking price, Compass agent Wil Parkerson worked his marketing magic to entice eager buyers to this picturesque Jersey City townhouse.
Over 40 groups – a majority from Manhattan and Brooklyn – viewed this charismatic property during its first weekend on the market, which led to multiple offers. Listed for $1,199,000, the property sold for $1,303,000 in October to a buyer who lived in the neighborhood. Wil attributed this successful sale to his multi-faceted marketing approach that combined social media marketing with traditional marketing, along with his experience representing properties throughout Jersey City and NYC.
This isn’t the first time Wil Parkerson’s selling skills have assisted buyers in discovering this urban gem. The recent sellers of the property initially bought the residence through Wil five years ago when relocating to Jersey City from California. Wil introduced them to the residence as an alternative to condominiums, demonstrating his ability to uncover the perfect home that meets buyers’ requirements.
157 Coles Street is a charming 3-bedroom townhouse that features numerous original, pre-war details throughout, including two original marble fireplace mantels, exposed brickwork, crown molding embellishments, and tin ceilings. Gorgeous, original hardwood floors also grace the home, while tasteful updates pay tribute to the home’s history, such as the claw foot tub in the decorator bathroom.
While boasting original details, the home’s eat-in, contemporary kitchen is sure to delight residents. Granite countertops double as a breakfast bar, while chic shaker cabinets offer plentiful storage. The kitchen also offers direct access to the home’s private paved patio.
The home’s primary bedroom showcases a brick accent wall, along with oversized windows that invite natural light inside, while the home’s spacious full bathroom contains a rainfall shower, along with the claw foot tub, and a feature brick fireplace. A powder room on the third level provides additional convenience while the washer and dryer are positioned on the first level of the home.
With a total of 1,323 square-feet of living space spread over three floors, this serene property is situated in the coveted Hamilton Park area of downtown Jersey City. Only half block to the park and in close proximity to transit, shopping, restaurants and more, the new residents of 157 Coles Street are embracing an enviable urban lifestyle.
Offering a Manhattan service with Jersey style, Wil draws upon his NYC real estate experience to provide Jersey City residents with real estate services that will surpass their expectations. An agent since 2009, and 13 year resident of Jersey City, Wil can expertly highlight each neighborhood’s potential when promoting a property as well as draw upon his NYC license to actively market the property to prospective buyers across the Hudson.
Wil treats each property as a million-dollar listing regardless of the price, and utilizes a full spread of marketing collateral to reach potential buyers. Wil prides himself in doing whatever it takes to ensure the property receives unparalleled exposure to help connect the property with potential buyers searching for their dream home. He assures clients that when you list with him you deal directly with him, not an assistant.
As demonstrated through the sale of 157 Coles Street, Wil draws upon a variety of marketing tactics, such as mailing the neighborhood to announce the listing, walk-throughs and floor plans, plus superior sales photography – including drones to help buyers envision the property’s location. He also reaches potential buyers through social media marketing with frequent posts and advertising on platforms like Facebook and Instagram.
Wil notes the Coles Street townhouse had the benefit of being a smaller house on a smaller block, which allowed it to stand out among the larger, often higher priced, homes in the Hamilton Park neighborhood. Being well-maintained and in move-in ready condition was also an advantage as residents enjoy the best of both worlds with original details seamlessly blended with contemporary comforts.
In addition to this spectacular sale, Wil recently represented buyers in the purchase of a $1,175,000 luxurious duplex in Jersey City as well as the sellers of a three-bedroom home on Monitor Place in West New York. Wil is also active in the luxury rental market as he is currently working on Newark’s premier luxury rental complex Ridgeview Square.
If you need assistance selling or buying in Jersey City and surrounds, you can contact Wil Parkerson of Compass on 201-362-2432 or [email protected]. You can also visit his website or Instagram for more information.
