A developer with a large stake in the Jersey Shore is moving forward with a mixed-use project that will inject over $130 million into the Lower Broadway corridor in Long Branch.
Kushner held a groundbreaking ceremony to kick off a revitalization at 118-119 Broadway. The endeavor will add 299 rental residences alongside upscale amenities plus a highly anticipated SuperFresh grocery market and neighborhood café.
Designed by Minno + Wasko Architects and Planners, the development will comprise of a pair of four-story buildings with a mix of studio, one-, two-, and three-bedroom homes. Perks at the building will include a 1,400-square-foot co-working lounge, fitness center, golf simulator, rooftop terraces, social lounges, a pet spa, kids’ room, grilling stations, fire pits, and an outdoor pool.
The venture aims to better connect Lower Broadway to the city’s beachfront while also integrating with Kushner’s nearby Pier Village oceanfront community.
“Long Branch has always represented a long-term investment for us,” said Laurent Morali, CEO of Kushner. “This new project reinforces our overarching vision of establishing a thriving year-round destination by introducing premium residential, retail, and neighborhood services that support the community throughout every season.”
Kushner’s involvement with the project began in September 2022 and the company worked with various municipal agencies to advance the project. State Sen. Vin Gopal praised the Kushner team for helping revitalize a neighborhood that generally hasn’t shared in the investments made along the Long Branch oceanfront.
“This has been a long time coming,” said Sen. Gopal. “This property, as it gets going, is going to play an incredible role in the rest of Long Branch. We’ve seen other communities over the last 20 years — Asbury Park, Red Bank — really progress and this has been the piece to really unite Long Branch and make sure we can do that.”
This groundbreaking marks what will be an active year for Kushner in Monmouth County. The company is currently redeveloping the Monmouth Mall in Eatontown into Monmouth Square, which will include 1,000 residences along with 60,000 square feet of retail.
Whole Foods has already signed on to be an anchor tenant at the facility, which will feature an active public green and pedestrian pathways.
Kushner is additionally slated to break ground on a new residential development in Colts Neck by the end of 2024 that will consist of 15 three-story buildings with 360 residences upscale amenities, and a significant affordable housing component.
