Renderings Show a Supermarket is Planned for Jersey City Heights Development

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345 Central Avenue The Heights Jersey City
Site of proposed development: 345 Central Avenue, The Heights, Jersey City. Photo via Google Maps/Street View.

Jersey Digs has learned more information about a proposed development in Jersey City Heights that we first told you about last month.


The planned five-story mixed-use project at 345 Central Avenue was approved in December by the Jersey City Zoning Board of Adjustment. The development, which is being designed by Jorge Mastropietro Architects Atelier (JMA), is expected to include 27 residential units along with a ground floor commercial space that will be occupied by a supermarket. Car parking will not be provided on the premises though spaces will be given for bicycles.

345 Central Avenue Jersey City Heights 1
345 Central Avenue, The Heights, Jersey City. Rendering via JMA.

“We think the density that this project brings to the area will be great for the neighborhood especially with transit options available,” said Ahmed Emara of JMA. “We also spoke with Central Avenue Special Improvement District and they very much like the idea of bringing high-quality rentals and a fresh food supermarket that can service the neighborhood.”

The grocery store could be run by the owner of the growing Fresh n Save Marketplace chain in New York, Emara told Jersey Digs. While the Jersey City location would be similar to those operated by the company in the outer boroughs, it will likely be operated under another name and sell some different items.

345 Central Avenue Jersey City Heights 2
345 Central Avenue, The Heights, Jersey City. Rendering via JMA.

This development is slated to consist of a mixture of adaptive reuse and new construction. The existing two-story brick building on the property, which has been occupied by businesses such as Rent-A-Center over the years, is set to remain and undergo a renovation. Meanwhile, the 40,955-square-foot building will not only be expanded vertically but also stretch around the corner to Lincoln Street, where a rooftop deck and green wall will be included. Inside, some of the units will contain two bedrooms while the rest feature one bedroom.

There are still several months before construction could begin at the site. The drawing and documentation phases are expected to last for up to four more months, according to Emara.

Previous coverage:

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