A business success that sprung up despite the challenges of the COVID-19 pandemic will officially open their first bakery this week as Babka Bailout will kick off their run in Jersey City’s The Heights neighborhood.
On September 14, a storefront at 476 Central Avenue will be holding grand opening festivities for Babka Bailout. The event, which will run from 1 p.m. to 4 p.m. according to the company’s press release, will include a ribbon cutting plus free giveaways of the company’s sweet treats.
Babka Bailout is the brainchild of Michal Prevor, who started the business during the pandemic. Prevor began the endeavor to assist her housekeeper in paying her rent, making a few batches of her babka to help her cover necessities.
For those uninitiated, babka is a sweet, braided bread similar to challah that is rolled out and spread with fillings like chocolate, cinnamon, fruit, or cheese. A few of Babka Bailout’s unique varieties include a Nutella Oreo version, a cereal milk babka, and other combinations including brie and guava or a vegan dark chocolate.
Babka Bailout also sells rugelach, babka ice cream sandwiches, and some seasonal items like hamantaschen that can be ordered through their website. The business is sharing their Central Avenue space with Boomerang Bites, another bakery that focuses on Australian-style “slices” and smaller desserts.
Babka Bailout’s store hours during their soft open have run from Wednesday through Friday from 12:30 p.m. until 4:30 p.m.