New Tower to Rise Over McGinley Square

The Rise 711 Montgomery Street Mcginley Square Jersey City
The Rise, 711 Montgomery Street, Jersey City. Rendering via Marchetto Higgins Stieve.

Jersey City continues to be home to many of New Jersey’s tallest buildings, with the highest towers clustered around the Hudson River waterfront. However, additional tall structures are starting to be proposed for neighborhoods that are farther inland. Now, a new 16-story mixed-use building called “The Rise” is expected to overlook Wards B, C, and F.

This latest development will be constructed in the McGinley Square neighborhood at 711 Montgomery Street, at the southwest corner of Jordan Avenue. The tract currently contains a private parking lot. When completed, according to GRID Real Estate, the upper levels of the project will consist of 272 residential rental units, including 103 studios, 137 one-bedrooms, 26 two-bedrooms, and six 3-bedrooms. Meanwhile, the ground floor is set to include around 5,000 square feet of retail space.

“I think that 711 will have the same impact on McGinley Square that Journal Squared had on Journal Square,” said Robert Antonicello of GRID.

Antonicello told Jersey Digs that the development will be the “first fully amenitized building in McGinley Square” and will include a gym, a community room, parking, a rooftop for residents, and more. He expects that a third of the units will be lived in by existing residents of the neighborhood, a third will be occupied by people relocating from other parts of Jersey City, and the final third will attract people from outside the city limits.

Mercer Jordan, LLC, which is owned by Brooklyn-based Sequoia Development Group, is behind this project along with the upcoming 16-story tower at the corner of Jordan Avenue and Mercer Street. Marchetto Higgins Stieve of Hoboken is the architect for both buildings.

20% of the units at “The Rise” will be designated as affordable housing, according to GRID’s Bobby Antonicello, Jr. Construction is expected to begin by the end of 2018 and last for approximately 16 months.


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    • I never really understood this argument. First of all, not everyone that hasn’t lived in JC for 30 yrs is “yuppies” and “assholes”. And what exactly defines a “local”? Is it if you were born in JC? Or if you lived in JC for 30 yrs in a 150 yr old home? Because in that scenario this so called “local” at some point pushed out another “local”.

      And what exactly is your solution? for the city to intentionally keep areas depressed and empty lots so you can afford your rent? sounds more like you need to get your head out of your…

      • Maybe instead of trying to have 30+ luxury buildings going up at once in the year with a so called % being put for affordable housing, which we all know is a lie, how about some buildings dedicated to only affordable living , or some money to go into community centers to help build the rest of the jersey city communities. Not just downtown area and wherever the path train touches. There’s more focus to cater for new coming people than there is trying to help the ones here already..

        And after I get my head outta my ass , I’ll stay bent over so u can suck my dick from the back. And then maybe you can consider moving back to Brooklyn 🙂

      • you hit on something commonsense- being able to afford rent. no, areas shouldn’t stay depressed. but they also don’t always need high rises and “luxury” apartments going up to rid of the “depression” . long time residents are suffering because of this. some very hard working residents, who don’t (or maybe even do) work in NYC are still not able to afford to live in the city that they’ve called home for all of their lives. and it’s indeed, frustrating.

        so while Frank’s choices of words may not be the most mature, he is certainly venting a form of frustration that many, many local residents are feeling.

        • I do understand the frustration but the reality is money talks. I’m not saying it’s right but at the end of the day, the developers are going to try and make as much money as possible. The city wants them because they bring in more businesses and people generating more taxes for the city. So this train is moving and nothing is stopping it. Same thing happened in Manhattan in the 80s/90s…Brooklyn 90s/00s…now that wave his coming over the river.

          All that we can do is push for more affordable housing so it’s better to try and fight a realistic battle. You are not going to stop the city from developing in these areas. From my understanding, Bayfront Project is planning to be 50% affordable housing…need more of that.

          Frank – thanks for the disgusting mental image, sounds like you got some kinky stuff going on your side of town.

      • Just so you know, the “private parking lot” upon which this development is being constructed, is/was a city-owned JCPA managed parking lot that provided more reasonably priced monthly parking spaces for residents in an area where it is getting more and more difficult to find parking. I’m happy that my property is appreciating in value, and that the neighborhood is perking up with new businesses, however, I live and work in NEW JERSEY and I specifically do not live downtown for that reason. But I also use public transportation and like to walk to stores. It would be prudent of the Mayor/Council and Planning Board that facilitate and approve these projects not only to remember that while we are walkable communities, we still travel outside of our territories and need a place to park near where we live and shop.

    • I certainly understand the concern about the loss of affordable apartments overall, but this project is being built on a parking lot. It’s not like they’re knocking something down to put it up.

  1. The beacon(old medical center) is a luxury complex 2 blocks away, while this was just a parking lott. There are restaurants that will be built that will actually bring good quality food to the area, because people would actually support them, instead of empty lots and more bums sleeping outside in the area… More of these buildings built are a blessing to the area, because it grows the area. As a home owner in this area, I’m super excited for this project plus others because first of all it adds more housing for jersey city and adds affordable housing instead of a parking lot many people don’t use… So this is actually adding more homes for people in a luxury space rather then no homes at all… Yeah I definitely think this gives a boost to everyone living in the area along with anyone who would join our beautiful, diverse city… 5000 commercial square feet? Can’t wait to see what it will have!

  2. Aside from the fact that you think this is getting paid for by the City and not being privately funded, other than perhaps some tax abatements because it will include 20% affordable housing (on behalf of the developers and the City you’re welcome), perhaps you should actually consider whether the neighborhood will be better or worse for you and your family. I suggest some light reading after googling socio-economic impact of gentrification. For example

    This is very simple. It is about budgeting and financing, supply and demand, and growth. The city can’t spend all the tax payer money on building free housing for residents that don’t pay taxes. No tax paying residents will stay. Therefore it must seek outside investment to build. Outside private investment needs to build things that are nice so that they can actually market, sell, them and provide a return to their investors and pay loan. Without this basic idea, the merry-go-round comes to a halt and then you get areas that are blighted, full of parking lots and lack of commerce or community with residents complaining for investment. Investment from who? Private development – and we return to the beginning of the cycle. I’m happy to discuss this more or send some real estate finance and or civil planning books your way, but it is probably easier just to google.

    I understand it may feel like being stepped on to some residents that have been here a long time without any interest from anyone. It is probably best, however, not to stand in the way of something that will improve the lives of everyone around you because your feelings are hurt. But hey, free speech is your fundamental right for a reason, you need to voice to feel better. Just don’t cut of your nose to spite your face.

    Finally, inclusion and integration is the goal, right?

    •’s basic economics. I think what you are missing is some of these people actually want the empty lots and blight…I know, it blows my mind too. It’s generally a subset of the overall community who selfishly want this to keep rents low. They have this entitlement to land they don’t own. I’m sure the actual landlord is jumping for joy. There were many wise old timers who bought back in the day when these properties were worth pennies on the dollar and are now sitting back and watching their values appreciate.

  3. It is great if you have luxury living money. It’s great to say well, we should just get out if the way. IF people had the money to just get out of the way, they wouldn’t have to because they could afford to still live here. If I sell my house tomorrow (yes I work and pay taxes) I won’t get enough to buy a house somewhere else and I’m too old to get a mortgage. Plus I work here, not somewhere else. People lived here, in these neighborhoods, because we could afford to and now we will have no place to go. Of course people are angry and frightened. I don’t agree with the language that person used, but I understand the feeling. You may feel this way too one day, when someone richer knocks you out of your spot. It happened in Brooklyn. It can happen here.

    • Why would you sell your house? Plus if you choose to do so, you’ll get more money now then ever before … So if you would want to live elsewhere, you’ll actually have the chance to do so …


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