Union City Adopts New Marketing Plan for Affordable Housing

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Union City Sign
Union City welcome sign on the border with Hoboken. Photo via Wikipedia by Erik LeCar.

If you read the newspaper, listen to the radio, or watch television, you could soon learn more about affordable housing options in Union City as they become available.

The city’s Board of Commissioners has adopted a state-mandated “affirmative marketing plan” in accordance with the New Jersey Uniform Housing Affordability Controls, according to a resolution from City Hall. The plan aims to ensure that new affordable housing units within city limits are “affirmatively marketed to low- and moderate-income households,” especially those with family members currently living or working within city limits.

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As part of the resolution, the developers or owners of all new affordable apartments or rentals that have been vacated and rehabilitated are required to pay for at least three types of advertising. The first requires an ad to be placed in a minimum of one newspaper that serves Union City such as The Star-Ledger or The New York Times while the second mandates advertising on a local radio or television network. The third part of the plan requires a regional marketing strategy such as putting brochures or posters at locations like City Hall, the Hudson County Administration Building, and local libraries.

The ads should state where the affordable housing units are located, how much they cost, the number of bedrooms, the maximum income that a potential tenant could earn in order to qualify, and where and when applications can be obtained.

The resolution was adopted by the Board of Commissioners back on August 8.

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