Hidden Grounds Coffee Expands Again, Set to Open Sixth Shop

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Hidden Grounds Coming Soon 276 First Street Jersey City 2
Hidden Grounds will open another outpost in Jersey City at 276 First Street, just off the Newark Avenue Pedestrian Plaza. Photo courtesy Hidden Grounds.

A growing business featuring Indian twists on the traditional coffee shop experience will be bringing another outpost to Jersey City at a storefront near the Newark Avenue Pedestrian Plaza.


Hidden Grounds Coffee started out of New Brunswick back in 2013, initially operating out of an underground storefront that became the shop’s moniker. A second New Brunswick location followed and the brand expanded into Hudson County during 2018 with an outpost inside Jersey City’s Art House development.

Two locations in Hoboken quickly followed and Hidden Grounds will now be opening inside the former home of Two Crepes at 276 First Street. The company hopes to open the store this month and is currently hiring for various positions (those interested can apply here).

Hidden Grounds Coming Soon 276 First Street Jersey City 1
Hidden Grounds is coming soon to 276 First Street, Jersey City. Photo courtesy Hidden Grounds.

Founded by Anand Patel, Hidden Grounds roasts its own coffee beans from Sumatra, Ethiopia, and Guatemala. Beverage highlights include a Rose Iced Chai or a Saffron Iced Chai and the brand’s social media account trumpets house-baked donuts that will be coming exclusively to the upcoming new location.

Hidden Grounds has posted a few sneak peek images to its social media regarding the new space, which thus far does not have an official opening date. One could be announced in the coming days via the company’s Instagram account at the handle @hiddengroundscoffee.

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