Bergen-Lafayette Welcomes Vegan Market Plant Base

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Plant Base 370 Pacific Avenue Jersey City 5
Now open: Plant Base, 370 Pacific Avenue, Bergen-Lafayette, Jersey City. Photo by Chris Fry/Jersey Digs.

A new animal-free and waste-free business will continue to roll out a variety of features during the fall, as Bergen-Lafayette’s latest addition, Plant Base, starts offering juices and varied dinner options out of their storefront at 370 Pacific Avenue.

Plant Base soft opened last month in the heart of Bergen-Lafayette and has been consistently expanding its market ever since.


Co-owners Dhruva LaTorre and Andy Hertz started the business in hopes of creating a community hub for Jersey City’s vegan community and they currently sell a variety of organic produce to go with all-natural body care and household products.

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Plant Base products. Photo by Chris Fry/Jersey Digs.

Besides the veggies, Plant Base also includes a sizable grain, rice, bean, and nut selection. The business also utilizes reusable packaging materials, like mason jars to store and sell their groceries, and reusable tote bags are available on a communal basis at the market.


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Grain, rice, beans, and nuts. Photo by Chris Fry/Jersey Digs.

The market aims not only to serve local vegans but also to educate those curious about the lifestyle. They will be offering vegan talks and movie screenings, plus a variety of books mostly related to veganism are available in a library for customers to peruse.

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All animal-free. Photo by Chris Fry/Jersey Digs.

Plant Base has been increasingly rolling out their food and drink options, which include Jersey City-based Non-Nocere Kombucha on tap. The business will be bringing their juice program online in the coming days and features a changing menu that rotates daily for those wishing to pull up a chair and relax in one of their cozy seating areas.

Other unique beverage options at Plant Base include a “coffee” alternative that’s made from roasted chicory and dandelion root, cocoa powder, and cinnamon sticks. A few completely animal-free dishes being served up so far at Plant Base include broccoli cheese soup or a mac & cheese with green chilis.

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Broccoli cheese soup. Photo via Plant Base Instagram.

The business is in the process of expanding its dinner menu, which will be served from 6 p.m. to 9:30 p.m.

Some of those heartier dishes have included a curry dal or a shredded mushroom melt sandwich, plus completely vegan versions of traditional classics like sloppy joes or fried chicken.

Plant Base’s website is currently under construction, so following the business at their Instagram handle @plantbasemarket is your best bet for now. The market is now open seven days a week from 8 a.m. to 10 p.m.

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6 COMMENTS

  1. I think bringing awareness and a plant-based lifestyle to the neighborhood is great for the folks living there! A lack of healthy food options is the very definition of a food ghetto.

    • Trust me no one from the hood is going here, this is mainly for the Chad’s and Brad’s moving in from NYC or downtown. The hood has much more urgent needs than a vegan shop

  2. Many of the comments here are about “the hood” versus vegan. Are you under the impression that most rich folks don’t eat meat in this country? They do… just expensive meat. So I wonder why it bothers you there is a store you won’t go into. I think it bothers you because you think they are carpetbaggers (look it up) moving into your neighborhood. Well neighborhoods changes. White ones turn black. Black ones turn white. And both turn brown. So there you go.

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