SoHo Lofts Set to Open Next Month

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Despite Jersey City’s renaissance over the years, there was always a gaping, post-industrial hole between Hamilton Park and neighboring Hoboken that didn’t have much going on. But the area has taken off recently and another piece of their puzzle is set to open next month.

SoHo Lofts, from Manhattan Building Company, is a collection of expansive, loft-style apartments on the border of Hoboken and Jersey City. The developer has begun pre-leasing at the industrial-inspired property, which consists of 377 homes and a comprehensive list of modern, resort-like amenities including an Infinity edge pool, private cabanas, a media room, Zen gardens, a club room and arcade lounge, and a ten-person sauna.

City Homes and Gardens is directing the marketing program for the apartments, housed in buildings of 13 and 20 stories connected by a five-story parking garage podium featuring retail space. One, two, three and four-bedroom apartments are up for rent, as well as a limited number of private townhomes. Initial prices start from the $2,000s and residences range from 622 to over 3,397-square feet.

“We’re quickly transforming the final stretch of Jersey Avenue leading into Hoboken into a vibrant, urban lifestyle experience that blends new and stylish apartment homes with exciting amenities and desired shops and retail,” says Louis Mont, COO of Hoboken-based Manhattan Building Company.

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The neighborhood is referred to as SoHo West by some (for South of Hoboken, West of Manhattan) and as Lackawanna by others (for the towering Lackawanna property), but a flurry of construction and approval activity suggests that Crane City might be a more appropriate moniker for the area over the upcoming years.

Since the initial opening of The Cast Iron Lofts Collection in 2013, much has happened development wise. Hoboken Brownstone Company’s Van Leer Place project has broken ground in the neighborhood, and their 305 Coles development, which includes 1,181 apartments and some green space, is fully approved and slated to start construction later this year.

Two other major projects nearby also took big steps forward this year. LeFrak’s 258-unit project along 18th Street and Jersey Avenue was approved by the Planning Board in June and the city signed off on changes to a redevelopment plan they hope will spark a revitalization at the Emerson Radio Factory, which Manhattan Building Company also owns.


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