Brooklyn’s Food Story Natural Market Opening in Journal Square, Jersey City

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Food Story Natural Market Jersey City
Food Story Natural Market is set to open in KRE Group’s Journal Squared tower. Image courtesy of QuallsBenson.

One of the fastest-growing areas of Jersey City will finally be getting a new supermarket inside the ground floor of a sky-high residential tower.


Food Story Natural Market, which specializes in organic products, has officially signed a lease for nearly 10,000 square feet of space inside the second tower at KRE Group’s Journal Squared. The 68-story phase of the development includes 704 rental residences and opened in March last year.

KRE Group’s Jonathan Kushner revealed during an October groundbreaking ceremony for the development’s third tower that a supermarket was slated to open inside the complex. The new Food Story Natural Market will front Pavonia and Summit avenues and be situated directly above the Journal Square Path Station.

“Food Story Natural Market has earned a solid reputation in Brooklyn for delivering a high-quality product and meeting the needs of neighborhood residents,” said Jonathan Kushner, president of KRE Group. “We’re delighted to bring them across the river to Jersey City and believe they will be a tremendous quality-of-life asset for our residents and all those who live and work in the area.”

The announcement is significant news for the vicinity when it comes to grocery options. A C-Town located along Bergen Avenue is the neighborhood’s only large supermarket despite substantial housing stock and a plethora of construction and new developments popping up in recent years.

Food Story Natural Market currently has four stores in Brooklyn, with the most recent one opening last year in Williamsburg. The market aims to provide an extensive offering of products including meats, fish, sushi, and fresh produce. A variety of hot and cold foods all prepared onsite will also be featured at the market, which will additionally carry fresh flowers and plants.

Grid Real Estate’s Bobby Antonicello represented ownership on the lease signing. While an exact launch date for the first Food Story Natural Market in the Garden State has not been set in stone, the business anticipates opening sometime during the spring months later this year.

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