Approved Jersey City Emerson Radio Redevelopment to Include 1,000 Units, Create New Park

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Emerson Radio Jersey City Mixed Use Factory
Approved for redevelopment: former Emerson Radio factory, Jersey City.

A building boom along the border of Jersey City and Hoboken doesn’t appear to be slowing down, and three new high rises and a two-acre park could soon be constructed around a historic industrial building as part of a partial adaptive reuse project.

Some call it Horseshoe, some prefer Lackawanna, and others refer to it as SoHo West. Whatever its moniker, the northernmost slice of Downtown Jersey City is heating up. Early last year, officials approved changes to the Jersey Avenue Park Redevelopment Plan that governs the area, creating a new district for a sprawling industrial property situated between Coles and Monmouth Streets just north of the I-78/Route 139 onramp.

The complex on the land was first constructed in the 1920s by the Continental Can Company and later housed Emerson Radio, who manufactured radios, records, and later televisions in the early days of those products. Currently used by StatCo as a storage facility, the utilitarian-style brick industrial building is eligible for the National Register of Historic Places but isn’t listed yet.

Emerson Radio Jersey City Mixed Use Soho West Historic
The former Emerson Radio factory, Jersey City. Photo via SoHoWest.com.
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The property is currently owned by Statco Development Group LLC, a subsidiary of New York-based Newmark and Company. Working with Jersey City-based Urban Architecture LLC, they’ve drawn up plans to revamp and expand the factory with three towers, which will also create a massive amount of retail and add two acres of greenspace nearby.

The plans seek to demolish a portion of the existing factory between 14th and 15th Streets, but adaptively reuse the section between 15th and 16th Streets. The entirety of the project is set to include a total of 1,000 units, 526 parking spaces, 44,000 square feet of retail, and 23,900 square feet of public use space that the city has previously stated they would like to utilize as a police station.

Emerson Radio Jersey City Mixed Use Blueprints 2
Project elevations. Image via the development application/Urban Architecture LLC.

The breakdown of total units in the entire complex is 134 studios, 338 one bedrooms, 263 two bedrooms, 182 three bedrooms, and 83 four bedrooms. The development spans four phases, the first of which will construct a new 26-story tower set to rise 304 feet at the corner of Coles and 14th Streets. That portion will include 350 residential units, 307 parking spaces, 10,040 square feet of retail, and the 23,900-square-foot public use facility.

Emerson Radio Jersey City Mixed Use Phases
Project phases. Image via the development application/Urban Architecture LLC.

In addition, the first phase of the project will create Coles Street Park, to be built on land that was deeded to the city as part of the nearby 305 Coles Street development. Blueprints submitted to the planning board show new playground equipment, walkways, benches, grassy areas, sculpture artwork, a composite wood elevated sundeck, and even a potential train car set with tracks at the site.

Emerson Radio Jersey City Mixed Use Park
Coles Street Park plan. Image via the development application/Urban Architecture LLC.

The second phase of the project calls for another 26-story tower to be built on the Monmouth Street side of the southern site that will be linked to the first tower by a shorter section with a six-story base. No retail is included in this phase, but 300 more living units and 159 parking spaces are included.

Phase three consists of rehabbing the existing radio factory into 150 apartments and 60 parking spaces, plus revamping the ground floor into over 34,000 square feet of retail. The fourth and final phase involves the construction of a final 26-story tower on the Monmouth Street side next to the historic property between 15th and 16th Streets, which will include another 200 residential units.

The project will utilize brick and steel on the new portions in keeping with the existing industrial feel, while the current factory gets new windows while maintaining much of its look. Water towers on top of the property are to be preserved and painted with murals, and the existing roof will be revamped to include amenities like a pool, fire pits, a movie projection screen, greenery areas, and an outdoor TV section. Parts of the 26-story towers are set to feature additional outdoor rooftop terrace space.

Emerson Radio Jersey City Mixed Use Blueprints 1
Project elevations. Image via the development application/Urban Architecture LLC.

The redevelopment of the Emerson Radio Factory will relocate utilities currently present on the western portion of the property and as part of the approvals process, Newmark has subdivided the existing three lots at the property into eight. Four of them will serve as streets that will be rededicated, while the others will make up the plots set for development. Per the redevelopment plan, no affordable housing units are required, and none are included in the project.

Three separate applications related to the Emerson Radio redevelopment were approved with conditions by the city’s planning board on July 10, although no timeline has been announced for the project’s groundbreaking thus far.

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10 COMMENTS

  1. Wow how many more apartments can you fit in the space inbetween the Holland and Hoboken. I guess we’re going to find out… so little open space? Mass transit? Traffic is already a nightmare over there.

    • They could build 15 soccer and basketball courts/ fields and baseball fields in this area and it’s still not enough. Families want to stay here but not at the quality of life for their kids. Access to open space and fields is driving them out.

  2. yo developers and mayor, if you haven’t noticed, it’s getting too crowded. please slow it down before it gets even worse, thanks.

  3. And what school will they be zoned for? It is ridiculous if they are zoned for PS37. All of Newport’s high rises are zoned for PS37, now these too? Make these developers build a school. Stop building another Newport. This is why most can’t raise families here and vacate for the suburbs.

  4. I live in this area and the traffic really is not that bad and I drive every single day.

    They are building a park for this neighborhood what more do you expect?

    Complaining just to complain. This area is driving growth to JC and developing these eye soars are a good thing for our city!

  5. The location of this project can be vital in the rejuvenation of this area in Newark in conjunction with the Teachers Village. It is not about gentrification is about developments that change the behavior of people creating safe environment and prosperous communities. I am happy to see new projects coming into my neighborhood.

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