Developer Plans Eight-Story Mixed-Use Project with 50 Units in Journal Square

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900 Bergen Avenue Journal Square Jersey City
900 Bergen Avenue, Journal Square, Jersey City. Image credit Marchetto Higgins Stieve Architects via the City of Jersey City.

Like countless other properties in Jersey City over the last decade, a Journal Square parcel is the subject of a plan calling for the construction of a new mixed-use development.


An eight-story building is being proposed for 900 Bergen Avenue, a site located between Academy and Newkirk Streets.

The proposed structure would be 92 feet tall and include 50 residential units along with retail space, according to a general development application for preliminary and final major site plan approval. The document notes that 44 of the units would contain one bedroom each and the remaining six units would each contain two bedrooms, but none would reportedly be “affordable housing units.”

900 Bergen Avenue Development Journal Square Jersey City Rendering
Proposed development: 900 Bergen Avenue, Journal Square, Jersey City. Rendering by Marchetto Higgins Stieve Architects via the City of Jersey City.

Renderings from Marchetto Higgins Stieve that were released by Jersey City’s municipal government indicate that the building’s basement would include 1,435 square feet of amenity space and storage lockers with bike parking. A roof deck with amenity space is also being proposed.

The existing building at 900 Bergen Avenue is three stories tall and has included businesses such as New Asian Fusion Grill & Noodle, $1 Boss, and National Career Institute.

The developer’s application calls for clearing the property, which is less than a quarter of a mile away from the Journal Square Transportation Center. However, the documents from Marchetto Higgins Stieve show that as part of the new development, there are plans for the “facade to be preserved to match historic photographs.”

Municipal tax filings list the owner of 900 Bergen Avenue as 900 Bergen, LLC, the same company named as the applicant for this development. The company’s listed address is a building in Chelsea.

The disclosure statement in the application’s initial submission packet associates 900 Bergen, LLC with PS Front Street, LLC, a Manhattan-based firm owned by the Preus Trust of Denver, Colorado, along with Geva Capital, LLC of Manhattan, Bamfi Entrepreneurships Marketing Ltd., and A.G.D.E. Shani Investment (2001) Ltd., three firms with listed ties to Israeli addresses.

Meanwhile, site plans state that the owner and applicant is Stonebridge Capital, LLC, with one document naming the company’s address as a building in Hoboken and another giving an address in Union City.

This application was scheduled to go before the Jersey City Planning Board during its meeting on January 19, but the agenda states that the matter has been carried to the meeting on Tuesday, February 2.

Note to readers: The dates that applications are scheduled to be heard by the Jersey City Planning Board and other commissions are subject to change.

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