At 10 Provost Street in Downtown Jersey City, Brian Spain has become one of the building’s most active and trusted real estate resources. Spain does not just sell at 10 Provost – he owns and lives in the building, giving him a direct, day-to-day understanding of its residences, amenities, community, and market activity. After a standout year of sales and rentals at the Toll Brothers City Living condo tower, the Coldwell Banker agent is once again bringing buyers access to a collection of homes before they officially hit the market.
Spain currently has six off-market listings available at 10 Provost, offering buyers the opportunity to tour, fall in love, and move forward before the homes appear on major listing platforms like StreetEasy and Zillow. The collection includes several one-bedroom residences, multiple one-bedroom-plus-den layouts, and a two-bedroom, two-bathroom home.
For buyers who have been waiting for the right opportunity inside one of Downtown Jersey City’s premier full-service condo buildings, this is a chance to get ahead of the market.
“10 Provost is a building I know inside and out,” said Brian Spain of Coldwell Banker. “Because I live and work in this market every day, I’m able to connect buyers and sellers before opportunities become widely available. These off-market listings give serious buyers a real advantage.”
The available homes include Unit 610, a particularly unique one-bedroom-plus-den residence spanning 1,141 square feet. The home also includes parking, making it a standout opportunity within the building.
Additional off-market homes include Unit 1507, a 621-square-foot one-bedroom; Unit 1706, a 700-square-foot one-bedroom; and Unit 2607, a 621-square-foot one-bedroom with 11.5-foot ceilings.
Buyers seeking additional flexibility can also explore Unit 1805, a one-bedroom-plus-den residence, while those in search of a larger layout can consider Unit 1508, a two-bedroom, two-bathroom home.
Together, the collection offers a range of entry points into 10 Provost, from efficient one-bedroom homes to larger residences with added work-from-home or guest space.
Located in the heart of Downtown Jersey City, 10 Provost has become one of the neighborhood’s most recognizable luxury condominium buildings. Developed by Toll Brothers City Living, the tower is known for its modern residences, full-service amenities, and central location near the Grove Street PATH, Newark Avenue Pedestrian Plaza, restaurants, shops, nightlife, and the waterfront.
Residents enjoy a lifestyle-oriented amenity package that includes a 24-hour attended lobby, fitness center, lounge spaces, children’s playroom, roof deck, and pool, along with the convenience of living moments from some of Jersey City’s most sought-after destinations.
Spain’s latest off-market collection follows a strong track record inside the building. According to MLS data provided by Spain, he represented $11,102,000 in sales volume at 10 Provost last year, out of approximately $27,895,000 in total MLS sales volume at the building. That represents roughly 40% of the building’s MLS sales volume. By number of listings, Spain represented 11 of 26 MLS-listed sales, or approximately 42% of the building’s activity.
For Spain, the goal this year is to build on that momentum.
“Last year was a major year for me at 10 Provost, but I’m not slowing down,” Spain said. “My goal is to keep creating value for sellers while giving buyers access to the right homes before everyone else sees them.”
That inside-the-building expertise has become a key part of Spain’s business. Having purchased early at 10 Provost himself, he brings both personal and professional perspective to the sales process. His knowledge of floorplans, lines, amenities, buyer preferences, and building-specific resale trends allows him to advise sellers strategically while helping buyers understand the nuances of each available home. For sellers, that can mean more precise pricing and targeted exposure. For buyers, it can mean early access to homes that may never require a traditional public launch.
To learn more about these off-market opportunities at 10 Provost, turn your real estate pain points into Spain Points™ and find your perfect Jersey City home, please contact Brian Spain of Coldwell Banker at (646) 964-8165 or [email protected].
A broker open house will be held Thursday, May 7th from 12-2pm.
Whether you’re an agent or a buyer, please reach out to Brian for more information. (Paying 2% to Buyer’s Agents).
