Vegan Restaurant Rosita’s Yah Opens Near Journal Square

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Rosita's Yah Entrance Jersey City 3
Now open: Rosita’s Yah, 203 Academy Street, Journal Square, Jersey City. Photo courtesy Rosita’s Yah.

The long wait for healthy eats at 203 Academy Street has officially come to an end, as the co-owner of one of the more prominent vegan eateries in New York City has finally opened her first restaurant west of the Hudson River.

We initially broke the news about Rosita’s Yah coming to the neighborhood way back in May of last year. It’s been a long road (they had initially hoped to open last summer), a reality that made a grand opening celebration held over this past weekend even more rewarding.


Rosita's Yah Smoothie Bowl Jersey City 1
Super healthy and popular smoothie bowl. Photo courtesy Rosita’s Yah.

Located on Academy’s corner with Summit Avenue, the café is being managed by Rosa L. Montesquieu. Born in Ecuador, she cut her teeth as co-owner of Manhattan’s Terri for over a decade and is now living out her American dream by opening her own Jersey City restaurant.

For the café’s name, Rosa has gone back to her roots for inspiration. Her father owned a bakery in her hometown in Ecuador called Rosita’s, while the “Yah” in the name is a shortened form of Yahweh, the Hebrew God.


Rosita's Yah Smoothie Carrot Cake Jersey City 2
Carrot cupcake. Photo courtesy Rosita’s Yah.

The café offers breakfast options of natural pressed juices, smoothies, and pastries that include many gluten-free options. Stumptown Coffee and Prana Chai teas will be available, in addition to banana walnut scones and heartier dishes including a tofu scramble on a homemade biscuit.

Rosita's Yah Tofu Scramble Jersey City 4
Tofu scramble. Photo courtesy Rosita’s Yah.

Lunch options at Rosita’s Yah are completely vegan and include tacos and burrito bowls that utilize proteins like soy chicken. Other items like a dairy-free mac ‘n’ cheese or plant-based stuffed peppers will be featured on the menu, which the restaurant plans to expand as they go along.

A few desserts like chocolate cake with red wine and raspberry sauce or carrot cupcakes round out the experience that’s looking to provide a unique option not only for the neighborhood but also for all of Jersey City. Rosita’s Yah can be followed on Instagram at the handle @rositas.yah and while they are closed on Saturdays, their hours run Monday-Thursday from 7 a.m. to 7 p.m. Friday hours are 7 a.m. to 5 p.m. and Sundays run 10 a.m. to 4 p.m.

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2 COMMENTS

  1. Hope they are getting free rent because vegan restaurants few and far between make it in JC. Plus most of these items you can get – still vegan – at most places that are not vegan.

    I assume her father’s business in Ecuador was more successful due it being normal….

  2. I agree it’s generally a bad business plan. About 0.4% of the US population eats a strictly vegan diet. So building a business strictly around catering to 0.4% of the population, sounds like business suicide. But I guess time will tell.

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