In a press release yesterday, Trader Joe’s officially announced its plans to open in Hoboken. The new store, located in Harlow Hoboken at the southwest corner of Willow Ave. and 14th St., plans to open in the first half of 2017. It will occupy an 11,700 square foot space in the new project.
The grocer sets itself apart in the competitive grocery business with its “trader” philosophy. The company “searches the world for great values and distinctive products.,” resulting in a product mix that is both diverse and low cost. Trader Joe’s carries an extensive array of domestic and imported foods and beverages, including artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, vitamins, and more. Stores also offer customers the basics, like milk and eggs, at honest, low prices.
More from the press release:
Trader Joe’s is truly a grocery store unlike any other. Trader Joe’s is a “store of stories,” meaning that every item in the store has its own virtues, like high-quality ingredients, great flavor, or simply an extraordinary price—and many items boast all of these attributes. Another significant point of difference is that all of Trader Joe’s prices are everyday prices. Trader Joe’s doesn’t have “sales” for a few days only to hike the prices back up again. Trader Joe’s prices change only when costs change— there are no fancy promotions, discount cards, or couponing wars.
So how does Trader Joe’s offer unique groceries at prices everyone can afford? By offering more than 3,000 items under the Trader Joe’s private label, which includes Trader José’s salsas, Trader Ming’s fried rice, Trader Giotto’s marinara sauces, and so many other specially purchased items. Also, Trader Joe’s buys differently than other grocers—they purchase from manufacturers wherever possible, not through distributors. In many cases, they will take a brand-name product, take out the artificial preservatives, artificial flavors, synthetic colors, and other undesirable ingredients and put it under their Trader Joe’s label to offer it at a price that is a real value.
Trader Joe’s introduces approximately a dozen new items every month, heightening the store’s adventurous appeal. Their buyers travel around the world searching for unique products at great values, and in order for an item to be sold at Trader Joe’s, it must endure the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and the microwave aficionado.
Harlow Hoboken – 1330 Willow Ave, Hoboken, NJ 07030
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