Renderings Released for Approved ‘Hue Soul’ Mixed-Use Project in East Orange

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Hue Soul 1 South Burnet Street East Orange Nj Rendering
Proposed plan for approved development, Hue Soul in East Orange. Rendering by Kitchen & Associates.

Recently released renderings illustrate what a five-story building that is being envisioned for the Soul Food Factory site between East Orange’s two train stations could look like if it ends up coming to fruition.


Plans from Camden County-based Kitchen & Associates that have been published by East Orange’s municipal government depict the Hue Soul Apartments development, which was the subject of an application involving 429, 431, and 433 Dr. Martin Luther King, Jr. Boulevard, also known as Main Street.

Hue Soul Development East Orange
Site of approved development, Hue Soul, East Orange. Rendering by Kitchen & Associates.
Hue Soul 1 South Burnet Street East Orange Nj Rendering 2
Hue Soul, East Orange. Rendering by Kitchen & Associates.

As Jersey Digs previously reported, Novus Landmark East Orange Urban Renewal, LLC of Jersey City is proposing 113 residential units, roughly 3,562 square feet of retail and restaurant space, and parking, according to a notice of hearing. The renderings show plans for a bike storage area, an “amenity landscape deck” with outdoor seating, and an “interior amenity” area.

429 433 Dr Martin Luther King Jr. Blvd East Orange
Amenity deck, Hue Soul, East Orange. Rendering by Kitchen & Associates.

An April 2020 presentation from the City of East Orange stated that “the developer has requested a 22-year PILOT,” a reference to payments in lieu of taxes, noting that “the proposed project would not be built under regular taxes.”

Hue Soul 1 South Burnet Street East Orange Nj Rendering 3
Hue Soul, East Orange. Rendering by Kitchen & Associates.

East Orange Director of Policy, Planning, and Development Dan Jennings confirmed that the project was approved by the East Orange Planning Board earlier this month. The application reportedly sought preliminary and final major site plan approval with variances.

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4 COMMENTS

  1. Wowww looks absolutely amazing 💯🎊❤💯‼Looks absolutely chic and happening place to go to for a night out on the town 😋😋🥂🍾🍽

  2. beautiful and main street needs this and the other open/abandon properties along the area… such as the old Riteaid pharmacy and the corner of main and walnut and being in between the two train station makes it truly ideal… if you miss one train at one stop just walk to the next and all the buses and shopping. EAST ORANGE Moving forward but still slow progress….

  3. LOL. This drawing looks 2000% better than what they will actually build. Which is nothing. Google them. Their broker is already shopping this around trying to sell it.

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