Five Reasons Everyone Wants to Own a Piece of 10 Provost Street

10 Provost Street Jersey City Condos Toll Brothers 6
10 Provost Street, Jersey City (rendering).

If you’ve been reading through real estate listings for any length of time, you’ve probably seen the phrase “motivated seller.” The listings that contain those two words aren’t always a pretty picture. But what would a place to live look like if the buyers were motivated?

To see the answer, take a look at 10 Provost Street. It’s hard to miss, towering 28 stories over downtown Jersey City, with a distinctive red brick and glass exterior offering a modern contrast to the pedestrian-friendly cobblestones of Provost Square.

10 Provost Street Jersey City Condos Toll Brothers
Quaint cobblestones.

With stunning good looks, luxurious residences, and a copious array of lifestyle amenities, all in a prime location, it’s no wonder that 10 Provost Street has sold more than 50% of its 242 units in less than six months.

Don’t get shut out in the second half — here are five reasons that 10 Provost Street is one of Jersey City’s hottest addresses.

1. You’re getting more home for less money than you would in New York City.

The residences at 10 Provost start from the mid-$400s for a 543 sq. ft. studio; at the high end, a 1,354 sq. ft. three bedroom goes for around $1.8 million. Those are numbers that stack up very favorably to similar spaces across the river.

But similar spaces aren’t necessarily equivalent. Because when we say “you get more home,” we don’t just mean square footage. The open-plan residences are generously appointed with fine finishes and luxury fixtures that create a place of respite. The ethereal palette of oak allows for maximum drama in the details. Features like pendant lighting, stainless steel appliances, kitchen islands, floor-to-ceiling windows, and rainfall showers combine to create a luxurious lifestyle.

10 Provost Jersey City Condos For Sale 2
Kitchen rendering.

2. New construction condos are hard to come by in Downtown JC.

You don’t have to be an economist to appreciate the supply and demand mechanics on display at 10 Provost. The real estate crash of a decade ago sucked all of the oxygen out of the market, which hasn’t seen a large-scale condo project since Crystal Point in 2009. The supply side of the equation is only just now catching up with a handful of projects in motion, so there’s a lot of pent-up demand. It’s no understatement to say that Jersey City has been waiting a long time for a place like this.

10 Provost Street Jersey City Condos Toll Brothers 7
Bathroom rendering.

3. It’s a high-quality project, with a world-class amenity package, in an exciting neighborhood.

10 Provost represents the second phase of the Provost Square development. The project will create a new pedestrian plaza between Morgan and Bay Streets. The restored historic Belgian block plaza will serve as a hub of the community, and in particular the arts scene that surrounds it. To that end, the third phase of the project will include a black box theater.

But even already now, 10 Provost offers plenty of features to foster a sense of community. The lobby is a modern, awe-inspiring space appointed in beautiful style and staffed 24 hours a day, seven days a week. One floor up, the Pet Spa offers a little appeal to four-legged residents.

Rise to the seventh floor and you’ll discover the true social epicenter of 10 Provost. There’s a rooftop pool with plenty of lounge seating, and a terrace with gas grills, a fire pit, and an outdoor television. You’ll also find spaces for studying, meetings, and relaxation on this level. You can also get in a great workout at the fitness center with a yoga room, and even get one for your pup too on the dog run.

10 Provost Street Jersey City Condos Toll Brothers 4
Swimming pool rendering.

Last but certainly not least is the Sky Lounge on the 28th floor. Its panoramic views of New York Harbor and the unforgettable Manhattan skyline can be enjoyed from an outdoor terrace with seating, a fire pit, and a television. Inside, there’s a billiards table and a demonstration kitchen, making this one of the most spectacular spots for entertaining you’ll ever see.

10 Provost Jersey City Condos For Sale 3
Rooftop rendering.

4. Toll Brothers is a dependable brand name, one of the most accomplished and acclaimed in the business.

They don’t call Toll Brothers America’s Luxury Home Builder for nothing. Ranked the #1 homebuilder in the world by Fortune Magazine for four years running — and also named America’s Most Trusted Home Builder — Toll Brothers has developed a reputation for excellence with their prestige projects in highly coveted locations.

Some of Toll Brothers’ highest-profile work includes Maxwell Place and Hudson Tea in Hoboken, 91 Leonard in Tribeca, Northside Piers on the Williamsburg waterfront, and the stunning Pierhouse at Brooklyn Bridge Park.

With a résumé like that, it’s no wonder homeowners are chomping at the bit to get into 10 Provost.

5. You can’t beat the location.

10 Provost Street is truly in a perfect location — right in the heart of downtown, but removed from the lion’s share of the noise and commotion.

In recent years the Powerhouse Arts District has transformed from industrial grit to urbanist chic, and residents enjoy easy access to work and play alike. The Grove Street/Newark Avenue retail corridor offers shops, restaurants, and bars, while commuters will appreciate 10 Provost Street’s proximity to the Grove Street PATH station, the Harborside ferry terminal, and the Hudson-Bergen Light Rail.

To experience the lifestyle firsthand, schedule an appointment with the sales team, visit or call 201.350.5944.


Have something to add to this story? Email [email protected].

Click here to sign up for Jersey Digs' free emails and news alerts. Stay up-to-date by following Jersey Digs on Twitter and Instagram, and liking us on Facebook.

No posts to display