Initial Plans Revealed for 286-298 Coles Street


The Soho West area of Jersey City is showing no signs of slowing down. The Cast Iron Lofts phase one is complete with phase two opening soon, the Soho Building is currently rising, and the Van Leer Place project and now 286-298 Coles Street have initial approvals.

Credit: Hoboken Brownstone Company and Rafael Vinoly Architects
Credit: Hoboken Brownstone Company and Rafael Vinoly Architects

Like its Van Leer Place counterpart, 286-298 Coles Street is being developed by the Hoboken Brownstone Company. It was designed by Rafael Vinoly Architects. The new mega project sits on 5.5 acres of land and calls for three buildings and a 2 acre public park.

Credit: Hoboken Brownstone Company
Credit: Hoboken Brownstone Company

Currently, the project is approved for 873 residential units. However, they’ve requested a zoning variance to reduce the minimum unit size for a studio from 600 square feet down to 450 square feet. If granted, this will increase the unit count to 1181 units. In addition the project will contain 89,920 square feet of retail space, 681 parking spaces and multiple bike storage rooms.

The taller of the new buildings will rise 23 stories and is clad in a mix of grey brick and aluminum panelling. The others are 14 stories and use a beige brick with aluminum.

Plans call for a mix of studio, one-, two-, and three-bedroom apartments. There are also multiple roof decks and a courtyard.

Both this project and Van Leer have expansive parks and open space incorporated into their plans. It’s encouraging to see developers consider the entire living experience as opposed to just that of the buildings.

More details on the project can be found here.

[gmap height=”250px”]298 Coles St, Jersey City, NJ 07310[/gmap]

298 Coles St, Jersey City, NJ 07310


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  1. A few issues here. A two acre park is not expansive it’s actually pretty small. The area is in a flood zone. Where are those 680 cars and people going in an area that is a traffic nightmare at rush hour? The reduction in square footage to 450 from 600 for a studio will only attract transient residents because it is just too small. Lastly if we were in Soho Manhattan at least there is a fast moving subway. We have a slow moving light rail which is already at capacity in rush hour. Planners need to plan for these issues before they approve them. Increasing density does have limits. Great for the developer, not so good for residents.

  2. A few issues here. The project is in a flood zone. Has anyone planned for pumping stations or sufficient drainage? Traffic is a rush hour nightmare. Has anyone done a traffic flow study? 450 square foot units are not conducive to attracting longer term residents. There is no subway to move people around only a slow over capacity light rail. The park is small not expansive. In a flood zone more drainage area is needed.


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