honeygrow has secured six new leases in New Jersey. The new locations span Central and North Jersey. The Philadelphia-based chain continues its rapid march along the I-95 corridor. These latest moves further connect the brand’s Mid-Atlantic origin with the greater New York City metropolitan area. The new restaurants will be located in Montvale, Watchung, Woodbridge, Cedar Knolls and North Brunswick. Per NJ.com, a sixth location will open in Kearny. All are expected to open between 2025 and 2026.
In 2016 the fast-casual chain launched its first New Jersey location in Cherry Hill, then opened in Hoboken. Over the past decade, honeygrow has grown quickly across the state. New Jersey has proven to be a lucrative market. The six new locations are part of a focused effort to expand access for customers and strengthen the brand’s regional footprint.
“New Jersey has been at the core of our growth strategy for over a decade,” noted Justin Rosenberg, Founder and CEO of honeygrow. “It’s a vibrant market filled with loyal customers who share our love for great food made with care. Each new location brings us closer to full coverage across the state. From South Jersey to the New York border, we’re proud to serve meals that are uniquely made, full of flavor and heart.”
Each of the new honeygrow leases reflects the strong growth strategy by placing each location in a high-traffic shopping center. The North Brunswick outlet will open at 2416 US-1 on the bustling Route 1 corridor. The Woodbridge location will be at 1016 St. George’s Avenue in Avenel. In Cedar Knolls, the restaurant is coming to 178 Hanover Avenue. The Watchung site is 1701 US-22. The Kearny outlet is slated for 190 Passaic Avenue. Finally, Montvale’s outlet will open its doors at 32 Chestnut Ridge Road close to the New York border.
honeygrow was founded in 2012 and specializes in fresh stir-fry, honeybars and salads all made to order. The brand also offers catering services and sells its popular sauces online. The chain boasts 65 locations in eight states across the Midwest and Northeast
