Hillsborough Luxury Mixed-Use Community 100% Pre-Leased

Hillsborough Village Center
Hillsborough Village Center. Photo courtesy R&J Strategic Communications.

The Hillsborough Village Center mixed-use project by Larken Associates recently reached a 100% pre-leased milestone.

Located at 650 US Highway 206 in Hillsborough, New Jersey, along the Route 206 retail corridor, the property welcomed its first residents in November and is scheduled for completion later this fall.

The mixed-use community includes a clubhouse and nine multi-family buildings comprising 191 luxury one- and two-bedroom units. There are also three mixed-use buildings with apartments and 28,000 square feet of ground-level retail space.

Due to the COVID-19 pandemic and the community’s construction schedule, a fully virtual leasing and marketing approach was implemented by Larken Associates to replace in-person tours of the new community. The preliminary website was created in May 2020 following the groundbreaking of the property, and additional digital marketing was undertaken throughout the project’s construction. The community began accepting reservations in January 2021 before officially opening pre-leasing in April. The virtual marketing experience allowed prospective tenants to view the community and lease an apartment without needing to visit the property.

“Although the past year has presented significant challenges in how we lease residential spaces, we take pride in our ability to consistently find innovative solutions to any obstacles thrown our way,” said Jessica Heckman, Director of Residential Asset Management at Larken Associates. “While the Hillsborough project had additional hurdles to clear, I am deeply proud of the problem-solving abilities and collaborative approach our team leveraged to bring this community to 100 percent leased, and we look forward to continuing to welcome residents this fall.”

Larken Associates is an integrated real estate company based in Branchburg, New Jersey.


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