Primework Coworking, RWJBarnabas Health Ink Leases at Iconic Journal Square Tower

Pavonia Center At Journal Square
Pavonia Center at Journal Square. Photo by GRID Real Estate.

The Journal Square neighborhood of Jersey City continues to push forward. The latest step comes with the repositioning of one of the area’s iconic office buildings.

Built in 1987 as a state-of-the-art medical facility, 600 Pavonia Avenue traded hands last year. Under the new ownership, it has a new name, Pavonia Centre at Journal Square, and is being updated to fill the high tech needs of office users attracted to Journal Square’s unparalleled transportation options at the PATH Transportation Center, located directly across the street from Pavonia Centre.

The redesign is led by Parette Somjen Architects (PSA) and updates include a redesigned lobby, new elevator cabs and renovated common areas. The Jersey City-based real estate brokerage firm GRID Real Estate has been hired as the leasing agents. Bob Antonicello, Sr, President, and Bobby Antonicello, will be heading up the marketing campaign for Pavonia Centre.

“We are excited to have the opportunity of working with the excellent team assembled by Pavonia Realty for the repositioning of this important office building “Pavonia Centre” has been an important part of the Journal Square Central Business District and this next phase for Pavonia Centre is key to the continued success of the Square as a vibrant place to live and work”, stated Bob Antonicello, Sr.

Prime Work Coworking 600 Pavonia Ave Jersey City
Primework. Photo via

Two of the building’s new tenants are RWJBarnabas Health, New Jersey’s largest integrated health care delivery system, which leased 17,900 square feet on two floors, creating a state-of-the-art family health Center. and Primework, a short-term all-inclusive office space provider, with offices in Brooklyn and New Jersey, will launch one of the largest co-working options in Jersey City.

“We are excited about this next phase for Pavonia Centre and the redevelopment of Journal Square. The team we have put in place of Cushman Wakefield as managing agents, GRID Real Estate as leasing brokers and PSA for the architectural and design services, is a strong team.,” says Jonathan Weiss, managing director of Pavonia Realty Holdings LLC. He continued, “Bringing high-quality tenants to Pavonia Centre and Journal Square is long overdue and being able to provide office space for startups will really benefit the Square and Jersey City as a whole. It’s an exciting time to be in Jersey City.”


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