A new beautification program is underway along Ocean Avenue in Jersey City. The program, called Make>Shift>Gallery, finds local artists and matches them to vacant storefronts to create murals and installations in the spaces. It’s the result of a collaboration between the Office of Cultural Affairs and Department of Public Works with support from the Office of Innovation. Luca Cusolito from the Office of Cultural Affairs finds and selects the artists and Brooke Hansson from the Department of Public Works coordinates with the property owners to facilitate the project.
The first installation is currently underway at 103-105 Ocean Avenue.
In its first iteration, the program is focusing on Ocean Avenue but if it proves to be successful, the plan is to bring it to other commercial corridors throughout the city.