When it comes to Downtown Jersey City’s condo market, Brian Spain doesn’t just sell properties, he sets the standard. After a remarkable year, Spain has officially clinched the title of the #1 agent in Downtown Jersey City for condo sales by sales volume, according to MLS data. This milestone reflects nearly $35 million in transactions – including MLS data and off market closings in 2024 – at 10 Provost Street and 151 Bay Street alone.
“I didn’t set out to be number one – I set out to get better at my job every single day,” Spain shared. “Becoming number one means competing with some of the most talented agents in the country. Achieving this goal is humbling, thrilling, and motivates me even more.”
Spain’s unique approach stems from personal experience: he remembers vividly what frustrated him as a buyer before becoming an agent. “My method is simple,” he explains. “I listen. I turn buyer frustrations into opportunities – turning pain points into ‘Spain Points.’™ I focus on matching buyers with exactly what they want, just as my own agent once did for me.”
What makes Spain the go-to agent at these premier Downtown Jersey City buildings? It helps to live where you sell. Having purchased early at 10 Provost Street and again at 151 Bay Street, Brian Spain offers unparalleled insight into both developments. “I literally put my money where my mouth is,” he says. His personal investment translates into unmatched knowledge, benefiting his clients through precise market data, off-market opportunities, and record-setting resale prices.
At 10 Provost Street alone, Spain consistently sets records across multiple lines, thanks to his deep understanding of buyer preferences and unit-specific strategies. At 151 Bay Street, his early advocacy significantly contributed to the development’s market momentum. Residents love both Toll Brothers City Living buildings for their luxury amenities, prime locations, and community-centric living. From stunning roof decks and heated pools to 24-hour concierge services and high-end finishes, these properties continue to attract buyers looking for high-end condos from a respected developer.
Spain leverages his insider knowledge to help sellers strategically market their units, often securing top-dollar sales off-market, ensuring property values remain robust. His formula for success involves meticulous planning, precise targeting, and knowing exactly how to highlight each property’s unique features to ideal buyers.
Despite slight market headwinds, including rising interest rates and property taxes, Spain sees continued strong demand in Downtown Jersey City. “Buyers recognize the long-term value of investing here. Compared to Manhattan or Brooklyn, Jersey City offers convenience, community, and luxury at a more attractive price point.” Through 2025, Spain anticipates the DTJC condo market will continue thriving. He also notes growing interest in boutique buildings where buyers trade off amenities for larger living spaces at attractive price points.
After a landmark year, Spain is not slowing down. His goal for 2025 is launching his own real estate team, House of Spain. “This year is about expanding and recruiting exceptional talent. We aim to redefine service and results in Jersey City’s real estate market,” he said.
For buyers eager to capitalize on Spain’s track record and access exclusive, off-market opportunities, several high-demand properties are coming soon to Downtown Jersey City, including units 1604, 801, and 1702 at 10 Provost, a move-in ready single-family home at 262 6th Street in Harsimus Cove, and a 3-bedroom, 2-bathroom home at 61-63 Sussex Street in Paulus Hook.
To learn more about these opportunities, turn your real estate pain points into Spain Points™ and find your perfect Jersey City home: contact Brian Spain of Coldwell Banker at (646) 964-8165 or [email protected].
