Bluemercury Sets Opening Date, Announces Promotion for Hoboken Store

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Bluemercury Opening Hoboken
Bluemercury is opening at 230 Washington Street in Hoboken. Image courtesy of Bluemercury.

Bluemercury, one of the biggest beauty brands in the country will be launching their Hoboken outpost with a celebratory offer to customers that show up on opening day.


Jersey Digs broke the news last summer about Bluemercury’s pending arrival in Hoboken. The Washington, D.C.-based company is bringing a 2,444-square foot location to 230 Washington Street and will officially be opening on Friday, April 8.

Bluemercury 230 Washington Street Hoboken
Image courtesy of Bluemercury.

Bluemercury will celebrate their newest store by offering opening day customers a complimentary 10-piece deluxe sample bag, their “Conscious Beauty Set,” with any purchase of $150 or more. The new location will continue to offer contactless curbside pick-up and ship-to-home services for those looking to shop at a distance.

Bluemercury, founded in 1999 by Marla and Barry Beck, is renowned for selling the “world’s most innovative beauty products in a truly unique shopping experience.” The Hoboken store will offer a variety of trend-driven and cult-favorite that includes award-winning skincare and cosmetics lines M-61 Skincare and Lune+Aster, both of which are exclusive to Bluemercury.

Consumers can also discover the retailer’s newly curated Active Lifestyle category, which features a selection of skincare, fitness equipment, muscle relief solutions, self-cleaning water bottles, supplements, and more.

Hoboken has been on Bluemercury’s radar for several years, with the brand initially planning to open inside a renovated building at 313 Washington Street. That deal ended up falling through and a Lululemon opened in their place during 2019.

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