One of Hoboken’s largest redevelopment projects has officially topped out, and the team behind the 345-unit Hoboken Urby has revealed when the building is expected to open its doors.
Urby has topped out construction on the Hoboken version of its concept, which will be a new 16-story building at 256 Observer Highway. Rising at the site of a former Department of Public Works garage, the handsome building will contain 345 apartments, dynamic indoor and outdoor social spaces, a 16,000-square-foot gym, and over 20,000 square feet of commercial and retail space.
The project broke ground in 2025 and was included in our roundup of Hoboken’s largest construction projects that was published back in August.
“Topping out is an exciting moment for Hoboken Urby,” said David Barry, Founder and CEO of Urby. “Hoboken has always felt like a natural home for us. Ever since building the W Hotel here almost twenty years ago, we’ve known the specialness of this community and are looking forward to bringing our unique approach to urban living here and contributing to Hoboken’s ongoing growth.”
Designed by BKSK Architects, with interiors by Shawn Hausman Design and landscape architecture by Bas Smets, Hoboken Urby will offer studios and 1-, 2-, and 3-bedroom apartments. The rentals will feature two-tone white oak and cream cabinetry, waterfall countertops, and open shelving.
East- and west-facing homes will capture sunrise and sunset views, with outlooks extending to Jersey City and, from the upper floors, Manhattan. Larger residences will also include private terraces.
The property’s amenities include a lush fourth-floor courtyard designed by internationally renowned landscape architect Bas Smets, whose recent work includes the landscape design of the Notre-Dame Cathedral in Paris. Towering bamboo and extensive greenery will create an unexpected outdoor escape, while a sauna and cold plunge, sunbeds, and grill stations will surround a firepit pavilion.
Located just a few blocks from Hoboken Terminal, Hoboken Urby is expected to wrap construction in summer 2027. The corridor where it is rising is also home to Charlie, a 386-unit development just about a block away that is part of the larger Hoboken Connect endeavor.
