45-Unit Development Could Replace Jersey City Gas Station

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348 Baldwin Avenue Jersey City Exterior
Proposed development at 348 Baldwin Avenue near Journal Square, Jersey City. Rendering via Pure Properties.

For the last several years, there has been a unique sight for drivers at the edge of the Journal Square neighborhood in Jersey City. On Baldwin Avenue between Washburn Street and the Divided Highway, there are two competing Delta gas stations directly across the street from each other. However, one of these locations could soon be torn down should a new development proposal be approved.


The site at 348 Baldwin Avenue is where a six-story residential building could be constructed, according to a legal notice from the City of Jersey City. After moving the matter from its March 8 meeting, the Jersey City Zoning Board of Adjustment is scheduled to vote tonight, March 22, at 6:30 p.m. on whether to grant Preliminary and Final Major Site Plan approval with variances for use and height in connection with the project.

The notice states that the developer, 350 Pavonia Group, LLC, is planning for the upcoming development to include 45 residential units. 21 parking spaces would also be provided on the premises for residents of the building. Although there is no bus stop in front, New Jersey Transit operates service available a few blocks away on Palisade and Newark Avenues and the Journal Square PATH Station is within walking distance.

In addition, a recent listing for the property features a rendering for the proposal, which shows that the development would include a bike area in the parking deck, an amenities room, a residential lobby, and one- and two-bedroom units.

It is not yet clear what company owns the 350 Pavonia Group nor is it known what connection, if any, the developer has to the house at 350 Pavonia Avenue in the city’s Hamilton Park neighborhood. Data from the New Jersey Division of Revenue and Enterprise Services shows that when the 350 Pavonia Group was registered in October, it was based in Englewood, Bergen County.

The two Delta service stations were not always operated under the same brand. Until the beginning of the decade, the Delta at the site of the proposed development was an Exxon location while its neighbor was a Getty gas station.

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