Retail Roundup, Hoboken: Surf Taco & Jefferson’s Coffee Coming Downtown


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Of all the famous pairings that come to mind, tacos and coffee might not seem the most obvious. But later this year, both options will be expanded in Hoboken, as two new shops are set to open in the city’s downtown section.

Since the sustainably-minded The Taco Truck closed earlier this year, there has been a void in the Mile Square City and at 62 Newark Avenue for those craving quality, quick Mexican food. However, a Jersey Shore institution is set to take over the vacant storefront, as Surf Taco will be moving into the space.

The company, first started in Point Pleasant back in 2001, has 11 current locations mostly in Garden State seaside locations, plus a spot at Rutgers University. Their Hoboken location will be their first foray into what is unquestionably North Jersey, although the company’s entry into the market had been rumored as far back as 2013. Hoboken Happy Hours reports that while one of Surf Taco’s current outposts features a bar, the Hoboken location will stick to food and won’t have a liquor license.

Surf Taco’s homemade tortilla chips and their “Almost Famous Salsa Bar” are a highlight, and the restaurant serves not only tacos but burritos, quesadillas, wraps, salads and more options from south of the border, all touting their fresh ingredients. The company’s Facebook page says they plan to open up their Hoboken shop in September this year.

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Just north, a truly local business is expanding. Jefferson’s Coffee opened in February last year at the 1001 Jefferson Street building and is expanding to Washington Street, taking over a former dry cleaners spot at 534 Washington Street.

The business gets all their coffee from a roasting plant in Tuscon, Arizona that specializes in completely organic beans, which are roasted in small batches to maintain freshness and flavor notes. Pastries, muffins, and croissants should also be available at their new outpost, which started construction in earnest earlier this week.


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