Grocery Outlet to Open First New Jersey Store in Hamilton

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Grocery Outlet Hamilton Plaza Nj
Grocery Outlet is moving into the former Kmart space in Hamilton Plaza. Photo via Google Maps/Street View.

A chain of small discount grocery stores from California will soon be expanding into the Garden State.


Grocery Outlet, which is based in the San Francisco Bay Area, is planning to open its first New Jersey location this fall in suburban Mercer County. The store will be located in part of the former Kmart space in the Hamilton Plaza near the corner of White Horse Avenue and Kuser Road in Hamilton Township, according to Grocery Outlet Director of Real Estate Jack Reilly.

Community News reported in 2019 that the Hamilton Kmart store was scheduled to close in December of that year. When it opens, the new Grocery Outlet will take up a total area of 20,644 square feet, with a sales floor area of 14,265 square feet.

Although most Grocery Outlet stores can be found on the West Coast, the brand gained a number of stores in Pennsylvania a decade ago after it acquired the Amelia’s Grocery Outlet chain. Multiple additional locations have opened in recent years in the Philadelphia suburbs and Reilly says that Grocery Outlet is “actively seeking expansion in NJ.”

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