Fast Food Giant Jollibee Opening New Location in Union

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Jolliebee 9 Path Plaza Jersey City Now Open 4
Photo courtesy of Jollibee.

One of the biggest names in fast food with a Filipino twist will be opening along a major retail highway as Jollibee will be finding its way to a revamped storefront in Union.

The brand, which operates over 1,600 restaurants worldwide, will be setting up shop at 2650 Route 22 inside space formerly home to a Boston Market. The news was confirmed both via a job listing and separately by a listing from Colliers that advertises other space that is still available in the same building.

Jollibee Union Storefront
Rendering of Jollibee’s Union storefront. Image courtesy Colliers.

Jollibee’s brand was established in 1978 and their most prominent Garden State outpost might be a 3,623-square-foot restaurant that opened just about four years ago in Journal Square PATH station. Highlight on the menu include their Yumburger or Chickenjoy, which is delicately hand-breaded fried chicken with a secret marinade.

Their Jolly Spaghetti is also widely loved, with its signature sweet-style sauce and chunky slices of savory ham and hotdog. Also of note is Jollibee’s Palabok Fiesta, a traditional Filipino noodle dish covered in garlic sauce, crushed pork rind, shrimp, and egg.

The chain additionally offers a few breakfast items including beef tenders, pork sausage, or corned beef served with sides of egg, while desserts like a peach mango pie sporting a delicious filling with real Philippine mangoes enclosed in a light, crispy crust rounds out the menu.

Jollibee has not yet announced an opening date for their Route 22 location, which will be their first in Union County when it launches. The company currently operates four other stores in the Garden State.

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