Retail Roundup, JC: Ironbound Performance, Virile Barber Shop and Coffee Chain Coming to Downtown

Ironbound Performance Athletics 251 newark jersey city
Ironbound Performance Athletics is opening at 251 Newark Avenue

As the population of Jersey City’s Downtown continues to expand, amenities and retail will continue to play an important role in the area’s growth. Thankfully, it seems that the city’s densest neighborhoods are continuing to draw both national brands and local businesses, as a few storefronts in prominent areas will soon be filling up.

Ironbound Performance Athletics jersey city
Ironbound Performance Athletics

A new company called Ironbound Performance Athletics will be coming to the ground floor of 251 Newark Avenue. The gym, founded by personal trainer and fitness coach Joshua Teves, seeks to “cut the fluff out and stick with the basics,” and all members will be guided through every workout with support and instruction.

Ironbound Performance will feature group training, semi-private training, and 1-on-1 sessions at their facility, plus an after-school student athlete program. As part of the lead-up to their launch, they will be offering both a 30-day risk-free trial and a special pre-sale “lifetime rate” for the first 100 members who sign up. More information about the promotion can be learned by emailing them at [email protected].

virile barbershop 423 Monmouth jersey city
Virile Barbershop is coming to 423 Monmouth Street

Elsewhere Downtown, local business Virile Barber Shop will be expanding to 423 Monmouth Street. The shop, currently located at 510 Jersey Avenue and with a second location in Waldwick, will be opening their third spot and offer much more than standard haircuts. Hot towel shaves, beard and mustache trims, and threading will all be available at Virile’s locations, as well as double-blade facial shaves for that extra-close cut.

national coffee chain 34 coles street jersey city
A national coffee chain will soon announce its newest location at 34 Coles Street

For those with caffeine in their veins, a national coffee brand has signed on to lease the storefront at 34 Coles Street formerly occupied by Vimpex Grocery and will be making an announcement soon. Leases for all three business were brokered by GRID Real Estate, who also worked on the deal that will bring craft burger joint Diesel and Duke to 389 Monmouth Street later this year.

“Retail space in Downtown Jersey City is very limited and once locations come on the market we are seeing multiple offers from businesses all over New Jersey very quickly,” says GRID broker/advisor Bob Antonicello Jr. “Retail rents in Downtown Jersey City are at an all-time high, and it has become a very competitive market.”


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