5-Story, 8-Unit Project Planned for Busy Hoboken Corner

711 715 First Street Hoboken
Site of proposed development: 711-715 First Street, Hoboken. Photo via Google Maps/Street View.

Another new mixed-use project is being proposed for a Hoboken neighborhood that has witnessed increasing development over the last decade.

Southwest Development II, LLC is proposing a development for three properties near the Jersey City border in Southwest Hoboken. Located at the corner of Paterson Avenue, the tracts that make up 711, 713, and 715 1st Street could be replaced with a five-story building, according to a legal notice. If given the necessary approvals, the development is expected to consist of eight residential units on the top four floors. The first floor of the 43.66′ tall building would include 668 square feet of retail space along with one parking space for each of the residential units.

The notice states that a subdivision and site plan review hearing regarding the matter was initially scheduled by the Hoboken Planning Board for this Tuesday, October 30, at 6:30 p.m. at 124 Grand Street. Southwest Development II, LLC is seeking variances such as lot coverage and height.

The LLC was incorporated out of Jersey City in 2016, according to state filings. Records from New Jersey’s Tidelands Resource Council indicate that the firm filed a Tidelands grant application earlier this year.

Previously, the properties where the new project could rise contained the Triangle Hand Car Wash & Detail Center. The building that the car wash occupied was demolished last year. Southwest Development II, LLC acquired part of the premises in May 2017 for $500,000 and another part for $670,000. The lots used to be owned by a Monmouth County resident.

This area has seen more developments rising in recent years. In fact, a four-story development was just constructed earlier this year next door to this property.

Note to readers: The dates that applications are scheduled to be heard by the Hoboken Planning Board and other commissions are subject to change.


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  1. The reason this property was so cheap is because it is the center of a flood zone. This is also an opportunity, the city should buy this lot (using the money it planned to waste on the Union Dry Dock site) install the H6, H7 and H8 pumps underground on it. After the flood mitigation equipment is installed, the land will be 3X more valuable due to the reduced risk of flooding. They could then sell the air rights over it (e.g. 4 stories) to a developer.


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